Alright. I’ll admit it. I like Twitter the best. From its 140-character limits to the speed at which information is disseminated, it is my favorite component of the social media toolkit. Despite being my favorite, I, admittedly, find the volume of information overwhelming at times. So how does one effectively use Twitter without dedicating a full work week to its maintenance? By tweeting smarter.
Social media scientist Dan Zarella recently published an infographic that gave great insights on when and how to tweet. Among the infographic’s highlights:
- Place links 25% of the way through your tweet
- Include widely retweeted words and phrases
- Tweet later in the day
In addition to adjusting when and how you tweet, here are five time-sensitive tools and techniques to tweet smarter:
- Download a management console – free tools such as HootSuite and TweetDeck allow you to sort those you are following into manageable groups. You can also create dedicated columns for key hashtags.
- Leave room for retweets – if it takes you ten minutes to cram your update into 140 characters, you aren’t making it easy for others to retweet you. Be mindful of the fact that shorter updates are easier to retweet, as they don’t require extensive reformatting.
- Embed keywords – since tweets are searchable, it is advantageous to include website keywords in your retweets. That said, don’t try to force them all into one tweet – spread them out and make sure the inclusion is logical.
- Setup Google Alerts – scheduling alerts for key topics that you want to share with followers can significantly reduce the amount of time one spends sourcing content.
- Make a ‘go to’ source list – identifying Twitter users who are great sources of relevant and credible information is helpful in aggregating content. It also helps in identifying key players with whom you want to engage.
When executing your Twitter strategy, make use of tools and techniques that can help to both save time and increase your level of engagement. Whether it’s using a management console or adjusting the time of day that you tweet, making small but strategic changes can significantly impact the efficiency and effectiveness of your efforts.