The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and … READ MORE
The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and … READ MORE
As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started… READ MORE
Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned media – public relations – program.… READ MORE
Nonprofits have the good fortune of having countless stories to share. As natural storytellers, nonprofit organizations are well-poised to capitalize on the value of a public relations… READ MORE
Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised to take center stage. The driving point behind… READ MORE
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