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Blog

Top 5 Things to Remember When Crafting Your PR Plan

By Danielle Cyr | Blog, public relations, public relations program | 0 comment | 18 April, 2018 | 0

The most effective public relations campaigns combine compelling messaging with timely news hooks to deliver relevant and engaging stories that impact editors, reporters and … READ MORE

What B2B Companies Can Learn from B2C Instagram Success

By Danielle Cyr | Blog, public relations, public relations program | 0 comment | 17 January, 2018 | 0

As of November 2017, 25 million businesses were using Instagram – a 12 million increase from July of 2017. Yes, you read that correctly. An additional 13 million businesses started… READ MORE

How to Tell if Your Public Relations Program is Working

By Danielle Cyr | PR, public relations, public relations agency, public relations program, public relations strategy | 0 comment | 21 December, 2016 | 0

Unlike advertising or sponsored content where you pay a fee for guaranteed exposure with a media outlet, there are no guarantees with an earned media – public relations – program.… READ MORE

Nonprofit Public Relations Tips You Can Use

By Danielle Cyr | nonprofit PR, nonprofit public relations, PR, public relations, public relations program | 0 comment | 22 July, 2016 | 0

Nonprofits have the good fortune of having countless stories to share. As natural storytellers, nonprofit organizations are well-poised to capitalize on the value of a public relations… READ MORE

The Role of PR in 2016

By Danielle Cyr | PR, public relations, public relations agency, public relations program, SEO | 0 comment | 22 January, 2016 | 0

Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised to take center stage. The driving point behind… READ MORE

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