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Blog

How to Build a Better Real Estate PR Program

By Danielle Cyr | PR, public relations, real estate marketing, real estate pr | 0 comment | 13 April, 2016 | 0

Consumer and trade. Print, online, broadcast and social. Where is your real estate firm telling its stories? With so many avenues for storytelling, developing a multifaceted PR … READ MORE

Why a Strategic PR Program is Essential for Your Healthcare Organization

By admin | healthcare PR, PR, pr strategy, public relations, public relations strategy | 0 comment | 8 April, 2016 | 0

Why should healthcare organizations bother with a strategic public relations program?

Too many healthcare organizations are hesitant to embrace a full-fledged public relations… READ MORE

5 Things Every Business Needs to Know About PR

By Danielle Cyr | b2b marketing, b2b PR, PR, public relations | 0 comment | 9 March, 2016 | 0

As a full-service public relations agency, Co-Communications has worked with a broad range of businesses to help them “get ink” and increase their share of voice. We’ve… READ MORE

How to Get More Media Coverage for Your Business

By Danielle Cyr | full-service marketing agency, full-service PR agency, media relations, PR, PR agency, pr firm, public relations | 0 comment | 3 February, 2016 | 0

Is your company’s C-suite a “go to” source for media? Do reporters proactively call your company when industry news breaks seeking expert commentary? Are your… READ MORE

The Role of PR in 2016

By Danielle Cyr | PR, public relations, public relations agency, public relations program, SEO | 0 comment | 22 January, 2016 | 0

Good news! A recent AdAge article lauds 2016 as the year public relations moves beyond its supported role in the marketing mix and is poised to take center stage. The driving point behind… READ MORE

Brand Storytelling 101: Are Your Image and Message On-Point?

By Danielle Cyr | analytics, branding, marketing, public relations | 0 comment | 23 December, 2015 | 0

Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether told through colors and imagery or copy … READ MORE

5 Steps to Prepare for a Media Interview

By Danielle Cyr | media training, public relations | 0 comment | 27 August, 2014 | 0

Does being on camera make you nervous? Would you rather defer an interview to a colleague than speak to the reporter yourself? Do you fear being asked a question that you are not prepared

… READ MORE

5 Signs You Should Invest in a PR Firm

By Danielle Cyr | PR, PR agency, pr firm, public relations | 0 comment | 21 May, 2014 | 0

For small businesses and nonprofits alike, the decision to enhance marketing and public relations capacity – be it internally or externally – is one that requires careful analysis.

… READ MORE

Tips for Scoring a Great PR Internship

By Danielle Cyr | personal branding, PR internships, public relations | 0 comment | 26 March, 2014 | 0

For many college and high school students, early spring is the time to apply for a summer internship. As Co-Communications is busy culling through many great internship applications

… READ MORE

5 Ways Public Relations Can Help Businesses Grow

By Danielle Cyr | PR agency, pr campaign, public relations, public relations agency | 0 comment | 19 March, 2014 | 0

At the beginning of any new public relations campaign, it is important to outline the success metrics against which the campaign will be evaluated. While the key performance indicators

… READ MORE

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