CREW New York

Clearly STRATEGIC

With two well-established professional organizations for women in New York City – the Association of Real Estate Women (AREW) and New York Commercial Real Estate Women (NYCREW) – merging their memberships to create CREW New York, strategy needed to remain at the forefront. We developed an internal communications plan to assist CREW New York to inform its constituents and members of organizational changes, developed a strategy for streamlining and packaging news and events to the organization’s 350-plus members and thousands of constituents, and conducted extensive media outreach to publicize the merger.