Marketing campaigns that seamlessly blend strategic thinking and creative execution help organizations deliverable measurable outcomes from their marketing programs.
Our approach to marketing is simple –we take a look at the client’s strategic goals, target audiences and unique value, and identify the best vehicles for delivering the right content to the right audiences. We ensure the roadmap is actionable, measurable and that it helps an organization set itself apart from the competition.
Whether you are looking to increase brand awareness, generate leads or deepen engagement with existing stakeholders, we can help.
We start by putting a research-informed marketing strategy in place. This process includes primary and secondary research to gather consumer insights and inform a competitive analysis. We define key message points, outline strategies and tactics to engage and activate audiences, and set measurable goals against which we can benchmark our success.
Our marketing campaigns blend strategic thinking and big ideas to make an impact. When Satin Ice, the world’s leading manufacturer of fondant, came to use ready to host the world’s largest international cake show, we knew an integrated marketing plan was key. Reaching numerous countries and diverse B2B and B2C audiences required a blend of email marketing, social media, public relations, graphic design, advertising, and, of course, big ideas, to build a buzz and convert cake enthusiasts around the globe into ticket buyers and exhibitors. Our campaign to raise brand awareness for the inaugural Americas Cake and Sugarcraft Fair drew more than 30,000 attendees, yielded 700% audience growth on Facebook, and attracted numerous media, bloggers and influencers. With these types of results, it’s not surprising that Co-Communications has provided marketing services for more than 600 events since its inception.
Marketing plans in which the target audiences are active participants –and even content creators –are some of our favorites. In 2019, we worked with the City of Peekskill to launch the “Take a Peek” photo contest. We asked residents to share images showcasing the best of the city and they did not disappoint. In partnership with FUJIFILM North America Corporation, we executed a photo exhibit at City Hall featuring 100 breathtaking images of Peekskill.
Real estate. Healthcare. Nonprofit. Economic Development. Our marketing campaigns move the needle and make a measurable impact regardless of the industry. If you need a marketing company to help achieve your business goals, we should chat.
The results say it all. This kind of turnout is far beyond what we expected for our first event, and sponsors were thrilled with the event’s outcome. Co-Communications’ comprehensive marketing, PR and social media strategy helped us put this first-ever event [Market New York] on the map.
President and CEO of Event Management
How long does it take for marketing to make an impact?
Marketing is a long-term investment. Developing a marketing strategy and conducting research takes time but laying this groundwork leads to better outcomes. Depending on the tactics deployed, companies can see a measurable impact in 6-months or less. That said, an ongoing marketing program is most valuable for your company or cause.
What marketing tactics should I use?
Every business is unique, as are its goals. The tactics recommended in a marketing plan should reflect the communication preferences of the target audience(s) and the goals of the organization. Further, they should be appropriate for the nature of your work and the content that your company is creating. You want to allocate your resources –internal, external, and financial –to the marketing activities that will make the biggest impact on your bottom line.
How do I find the right marketing agency?
Simply put, this isn’t one-size-fits-all. You want a partner who shares your vision and will be your biggest champion. This blog post offers tips for telling marketing and PR firms apart.
Is inbound marketing only for businesses or can nonprofits benefit from this strategy, too?
Many nonprofits find themselves trying to answer this question. Inbound marketing can help nonprofits with donor and volunteer acquisition, as well as support education around mission, vision, and outreach. For more information on how inbound marketing can help nonprofits, click here. And, if you’re thinking about hiring an inbound marketing agency, you’ll want to ask these key questions during the vetting process.
Should I hire an agency that only serves my industry or an agency that serves diverse industries?
While there isn’t a right or wrong answer to this question, there are a few things to keep in mind. An agency that works in one specific sector, let’s say real estate, for example, may be simultaneously representing competing businesses with common goals. While they have an incredible depth of industry knowledge to share, that knowledge and tips for success are potentially being shared with your competition. A marketing agency that works in multiple verticals is generalists and specialists at the same time. They have industry expertise, but they also have a more global marketing perspective to share. While the decision to work with an agency that serves one or more industries is largely personal preference, the most important part of the agency selection process is finding a team with whom you can collaborate seamlessly to implement a marketing plan that makes a measurable impact on your organization.
How do I know if my marketing is working?
Clearly defined KPIs (key performance indicators) are one of the most important components of a marketing plan. Without measurable goals and agreed-upon metrics for measuring your progress towards achieving them, it will be nearly impossible to determine the success of your campaign(s). Part of developing an effective marketing strategy is determining how you will achieve the goals that have been set. Once the program has launched, keep a close eye on everything from email open rates and website clicks to online form submissions and incoming sales inquiries. Evaluate progress on an ongoing basis and be mindful of when the outcomes indicate a need to shift your approach.
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