Starting a podcast is a great way to broaden the reach of your thought leadership and enhance your expert positioning. Hosting a podcast is also a great opportunity to connect with strategic partners, industry leaders, and community figures who can share expertise and insights with your listeners.
Co-Communications can help with everything from branding and packaging your podcast to podcast set up and marketing. Whether you’re looking to leverage podcasting to increase share of voice in your industry, broaden your network, or support talent and/or lead acquisition, our big ideas and strategic thinking will lead toa successful podcast launch.
We start by branding your podcast and creating a marketing plan. After we’ve chosen a podcast name and solidified brand positioning that will resonate with your target audiences, we identify the marketing channels that are best suited to reach those audiences. With clear and compelling messaging and a nimble strategy in place, it’s time to market a podcast.
For many individuals, podcasts are an extension of their personal brand. Projecting a consistent image, conveying messaging that is on-brand and aligning yourself with guests who are authentic to your brand are all important parts of the equation.
Co-Communications President & CEO, Stacey Cohen, is the personal branding expert who can help guide you through this journey. From inception to execution, her keen eye for clarity and consistency will ensure the end product is authentic, compelling, and clearly sets itself apart from the competition. She earned her stripes on Madison Avenue and at major television networks and specializes in finding, cultivating, and perfecting brands. A TEDx speaker on the topic, Stacey has coached individuals and businesses across a range of industries and expertly positions their narratives in fiercely competitive markets.
Best Ways to Market a Podcast
Embrace public relations to announce the launch
Leverage social media channels to spread the news
Tap into partners whose audiences can benefit from your insights
Enlist guests to share their interview on their own social media channels
Deploy emails to current and former clients and prospects
Sponsor events where potential listeners are likely to gather
How Podcasting Can Help Your Company or Cause
Showcase thought leadershipand enhance expert positioning
Demonstrate a need–volunteers, donations, votes, etc.
Support advocacy campaigns
Make new connections
Grow and/or diversify your brand’s audience
Boost your content portfolio
Assist with talent acquisition and lead generation
Podcasting by the Numbers
37% of Americans listen to podcasts monthly (Edison Research, 2020)
Nearly 25% of consumers ages 55+ listen to podcasts monthly (Edison Research, 2020)