Starting a podcast is a great way to broaden the reach of your thought leadership and enhance your expert positioning. Hosting a podcast is also a great opportunity to connect with strategic partners, industry leaders, and community figures who can share expertise and insights with your listeners.
Co-Communications can help with everything from branding and packaging your podcast to podcast set up and marketing. Whether you’re looking to leverage podcasting to increase share of voice in your industry, broaden your network, or support talent and/or lead acquisition, our big ideas and strategic thinking will lead to a successful podcast launch.
Ready to start a podcast? Connect with us today.
We start by branding your podcast and creating a marketing plan. After we’ve chosen a podcast name and solidified brand positioning that will resonate with your target audiences, we identify the marketing channels that are best suited to reach those audiences. With clear and compelling messaging and a nimble strategy in place, it’s time to market a podcast.
For many individuals, podcasts are an extension of their personal brand. Projecting a consistent image, conveying messaging that is on-brand and aligning yourself with guests who are authentic to your brand are all important parts of the equation.
Co-Communications President & CEO Stacey Cohen is the personal branding expert who can help guide you through this journey. From inception to execution, her keen eye for clarity and consistency will ensure the end product is authentic, compelling, and clearly sets itself apart from the competition. She earned her stripes on Madison Avenue and at major television networks and specializes in finding, cultivating, and perfecting brands. A TEDx speaker on the topic, Stacey has coached individuals and businesses across a range of industries and expertly positions their narratives in fiercely competitive markets.
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The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017… READ MORE
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