Take a Peek: Peekskill Printlife Photo Exhibition
Clearly STRATEGIC
Co-Communications conceived of and spearheaded the Take a Peek: Peekskill Printlife Photo Exhibition – bringing together the City of Peekskill and FUJIFILM North America Corporation in their first partnership. The Peekskill display follows FUJIFILM’s second Printlife Photo Exhibition in Grand Central Terminal — a nationwide initiative showcasing more than 13,000 images from all parts of the country – and is the company’s first Printlife exhibit in Westchester County.
Clearly CREATIVE
- Coordinated an open call for photo submissions from those who live and work in Peekskill that leveraged traditional media, Facebook and grassroots outreach to local businesses, arts organizations, non-profits, educational institutions and more.
- In addition to converting all 100 images in the exhibit to 8×10 premium mounted prints, FUJIFILM also provided 20 FUJIFILM INSTAX Mini 9 instant camera packages as sweepstakes prizes. Winners of the instant cameras were chosen at random from all eligible entries.
- Managed logistics for an opening reception hosted at the Peekskill Central Firehouse. Exhibit photographers, members of the community and local media were invited.
- Executed a large publicity push before and after the opening reception to encourage coverage by local and regional media (print, broadcast, online) and increase event attendance.
Clear RESULTS
- Co-Communications’ open call for photos resulted in 100+ images in just six weeks from those who live and work in Peekskill. The response from the community – residents, local businesses and arts organizations, as well as faculty and staff from the school district – was overwhelmingly positive.
- More than 30 media placements (print, broadcast, online) were secured for the Take a Peek campaign with total media impressions reaching more than 5.5 million.
- Over the course of four months, our Facebook posts reached 18,848 people with 675 likes, comments and shares. Photos from the exhibit continue to be featured on the City’s Facebook page using #PeekIntoPeekskill and are among the highest performing posts.
- The photo exhibit engaged the entire community with images from photographers of all skill levels and backgrounds. Photos continue to be on display at City Hall for public viewing.
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