Phelps Hospital, Northwell Health engaged Co-Communications to help elevate its name recognition and profile in the community. Our leave-no-stone-unturned approach led to a PR strategy that not only showcased the organization’s comprehensive specialties, forward-thinking leadership and highly skilled professionals locally and regionally, but nationally as well.
Co-Communications dug deep to engage Phelps’ many departments and uncover compelling stories that demonstrated its longstanding investment in the community’s health and commitment to caring for its neighbors.
We encouraged Phelps to “put a face” to its cutting-edge technology and specialties by highlighting patient stories, including featuring a cancer survivor and her family who are now supporters of the hospital’s new $8.4 million cancer imaging suite.
We leveraged Phelps’ key assets, connecting doctors and administrators with journalists locally and nationwide, to further the hospital’s reputation as a hub for progressive and innovative care.
A steady stream of news items–from awards and events to new technologies and leading-edge treatments–generated significant awareness in the community and beyond.
In 10 months, our publicity efforts garnered 336 press placements in print, broadcast, and online outlets with media impressions exceeding 5 billion.
Co-Communications secured 30 expert source interviews in Business Insider, Everyday Health, Forbes Health, Health Magazine, Healthline, Healthy Hearing, Livestrong, MDAlert.com, MSN Lifestyle, One Drop, Parade, Reuters Health, Self, Sleep.com, Verywell Health, Vogue and WebMD, among others. As a result, Phelps’ doctors became go-to sources for high-visibility publications seeking medical insights.
Regional media highlights include Crain’s New York Business, The Examiner, The Gazette, The Journal News, News 12 Westchester, The River Journal, The WAG, Westchester County Business Journal, Westchester Magazine, Westchester Rising and WHUD, among others.