Propark Mobility
One of the nation’s largest parking and mobility companies, operating more than 600 locations across the country and supporting more than 4,000 employees.
Clearly STRATEGIC
Seeking to elevate its visibility and accelerate growth while retaining and attracting top employee talent, Hartford-based Propark Mobility selected Co-Communications to develop and implement its public relations strategy.
Clearly CREATIVE
Co-Communications envisioned and executed a comprehensive earned media strategy designed to generate high impact news coverage in key markets, effectively demonstrating the thought leadership of Propark executives, drawing attention to its unique corporate culture and contributions of rank and file staff, and bringing focus to its innovative micro mobility and electric vehicle (EV) charging infrastructure responsible for driving the parking industry forward.
Clear RESULTS
- Developed and placed an Op-ed in by Crain’s New York Business: “Making parking more accessible and affordable will speed NYC’s recovery”.
- Within 48 hours of Crain’s issuing the piece, Bloomberg reached out to Co-Communications for interviews with Propark and published a story sparked by themes discussed in the Op-ed, and their article was syndicated by Fox-5, causing a snowball effect amplifying the company’s expert opinions and generating more than 20.5 million impressions.
- Developed and placed an Op-ed in International Business Times by Propark CEO David Schmid: “Managing mergers and acquisitions amid murky markets.”
- Nominated and secured the “2022 Notable HR Leaders” award by Crain’s New York Business, highlighting Propark’s commitment to putting employees first, and its signature Circle of Excellence and Rockstar Employee of the Month programs.
- Secured key story placements for Propark’s acquisition of Imperial Parking Industries, Inc., a Los Angeles company with more than 34 parking locations serving office buildings, hospitals, hotels and event venues.
- Los Angeles Business First: “Propark Mobility expands L.A. portfolio with Imperial Parking Industries acquisition”
- Hartford Business Journal: “Propark Mobility acquires 34 parking locations in Los Angeles”
- Placed a steady stream of stories and byline articles in publications geared toward elected officials, policymakers and city planners, to increase their understanding of Propark as an experienced partner capable of helping cities and towns navigate shifting transportation trends, including implementing more micro-mobility options and electric vehicle (EV) charging infrastructure.
- NJ Municipalities Magazine: “Modernizing municipal mobility”
- American City and County: “The role of EV infrastructure in municipal mobility planning”
- Talk of the Towns: “Managing modern mobility”
- The successful campaign was recognized by the Public Relations Society of America as a 2022 Mercury Award winner for excellence in media relations.
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