A trade association seeking to generate support for rebuilding the iconic Tappan Zee Bridge
With different groups of stakeholders on either end of the Tappan Zee Bridge (i.e. Rockland County and Westchester County), we knew it was important to create a mechanism for collecting and answering questions. We also knew we needed to create a sense of community for those who supported rebuilding the bridge to demonstrate the volume of people who wanted this important building project to happen. An integrated marketing approach was key – media relations, events, social media – to ensure stakeholders of all ages and interests had an opportunity to become educated remain engaged during the campaign’s 18-month term.
(914) 666-0066
120 Bloomingdale Rd, Suite 305
White Plains, NY 10605
(860) 676-4400
71 Raymond Rd. Suite #860
West Hartford, CT 06107
(646) 898-2000
745 Fifth Avenue Suite 500
New York, NY 10151