The New York Times Store
An e-commerce store for unique historic and personalized gifts from The New York Times
Clearly STRATEGIC
With less than 60-days to garner coverage and reviews from bloggers and online influencers for personalized gifts during the peak of the holiday shopping season, a nimble approach was critical. We compiled a custom list of influential bloggers (defined as having a Moz Rank of 2+, a Domain Authority of 30+ and a total audience of reach of 10,000+) to pitch for personalized gift reviews. Pitches were tailored around the bloggers’ interests, underscoring the unique, personalized gifts available for all ages through The New York Times Store. To maximize the value of the reviews, we worked with bloggers to ensure all reviews were generating product-specific inbound links to enhance The New York Time Store’s organic search rankings for target keywords.
Clearly CREATIVE
- Focused outreach around personalized holiday hostess gifts to tie-in with the upcoming Thanksgiving holiday.
- Identified and leveraged bloggers’ individual interests to maximize appeal, including pitches about “Holiday gifts every baker kneads” and “Hostess gifts that are anything but cookie cutter” targeted to baking, cooking and lifestyle bloggers, and “Homerun holiday gifts for sports fans” for select holiday gift guides.
Clear RESULTS
- In less than 60-days, Co-Communications secured 36 product reviews for personalized gifts from The New York Times Store.
- The online product reviews reached an audience of more than 3.4 million blog readers and 2 million Facebook “fans”.
- Organic search rankings for target keywords, such as personalized gifts, improved significantly because of our efforts.
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