An e-commerce store for unique historic and personalized gifts from The New York Times
With less than 60-days to garner coverage and reviews from bloggers and online influencers for personalized gifts during the peak of the holiday shopping season, a nimble approach was critical. We compiled a custom list of influential bloggers (defined as having a Moz Rank of 2+, a Domain Authority of 30+ and a total audience of reach of 10,000+) to pitch for personalized gift reviews. Pitches were tailored around the bloggers’ interests, underscoring the unique, personalized gifts available for all ages through The New York Times Store. To maximize the value of the reviews, we worked with bloggers to ensure all reviews were generating product-specific inbound links to enhance The New York Time Store’s organic search rankings for target keywords.