The Pink Agenda
A national nonprofit working to raise money for breast cancer research and increase disease awareness among young adults
Clearly STRATEGIC
Reaching young adults called for a campaign that was intensely focused on social media. With FAB-U-WISH, led by TV personality Giuliana Rancic as a partner, we capitalized on her social media following and influence to help propel the 12-week campaign forward. A complementary PR/media relations campaign was deployed to increase overall brand visibility for the organization.
Clearly CREATIVE
- Deployed targeted pitches to mom bloggers educating them about the organization and the importance of early detection.
- Leveraged partnership with FAB-U-WISH to develop compelling survivor stories for social media to both empower and lend support to those impacted by breast cancer.
Clear RESULTS
- Increased organic social media audiences through the strategic posting of original and sharing of partner and third-party content.
- Secured a 22% increase in organic Twitter followers, 19% increase in organic Facebook likes and 22% increase in organic Instagram followers.
- Increased engagement across all platforms, including a 2175% increase in Twitter engagement.
- Generated more than 525 print, broadcast and online media placements, reaching an audience of 1.2 million.
- Secured more than 4 million Twitter impressions through outreach to key influencers (e.g. Giuliana Rancic) and leading mommy bloggers.
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