Westchester Children’s Museum
Westchester’s first and only children’s museum
Clearly STRATEGIC
Having worked for more than a decade to secure approval from The Westchester County Board of Legislators to build a museum at Rye Playland, Westchester Children’s Museum needed an integrated marketing campaign that would activate the community in support of their mission. We leveraged PR/media relations, social media marketing, and grassroots advocacy to help the Board of Legislators hear directly from community members why the Museum deserved approval to build.
Clearly CREATIVE
- Developed the campaign theme “T.A.G. You’re It!” to encourage supporters to ‘tag’ their friends and family who also supported the campaign’s mission.
- Implemented a letter writing campaign to The Westchester County Board of Legislators allowing people to voice their support for the Museum.
Clear RESULTS
- WCM won unanimous legislative support for its Playland home (17-0).
- Generated a record-setting 1,200 letters of support, including 800 from new Museum supporters.
- Grew Westchester Children’s Museum’s social media communities securing more than 500 new Facebook “Likes,” 129 Facebook Cause members and more than 200 new Twitter followers.
- Engaged community influencers, including local celebrity Vanessa Williams, via social media to show their support.
- Secured more than 750 press hits including substantial print features with The New York Times, USA Today, Newsday, CBS New York, Westchester Magazine, 914INC and News 12.
Co-Communications helped us garner an outpouring of local support through the T.A.G. You’re It! Campaign, a creative, strategic community relations campaign that helped us reach our goal: The Westchester County Board of Legislators unanimously approved the museum’s lease in a 17-0 vote, permitting us to build our vision at Playland Park in Rye. We were able to raise awareness and generate critical support for the project through a public relations and social media effort, which led to nearly 1,200 letters of support; legislators said they had received more letters on this issue than any other issue combined in its history! Co-Communications helped make Westchester Children’s Museum a reality.
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