Email Marketing FAQ: Why Aren’t People Opening Our Emails?

By Danielle Cyr | content marketing, email marketing, inbound marketing | Comments are Closed | 26 August, 2016 | 0

Did you know the average office worker receives 125 emails per day? That the sender’s name is more influential than the subject line when it… READ MORE

Secrets of Great Nonprofit PR: Focus on Storytelling

By Danielle Cyr | nonprofit PR, nonprofit PR agency, nonprofit public relations | Comments are Closed | 24 August, 2016 | 0

Whether your organization’s roots are reminiscent of a “Once upon a time…” fairytale or your future is destined for “happily ever after” … READ MORE

The Benefits of PR Retainers

By Danielle Cyr | PR, public relations, public relations agency, public relations retainer | Comments are Closed | 19 August, 2016 | 0

Engagements with public relations agencies typically come in two forms – short-term projects and monthly retainers. While projects can… READ MORE

Summer Marketing Projects for Private Schools

By Danielle Cyr | content marketing, marketing, marketing strategy | Comments are Closed | 17 August, 2016 | 0

Students have left for vacation and campuses are quiet(er). The clock to a new school year is ticking down and soon the hustle and bustle of … READ MORE

Graphic Design Services: What Should You Outsource?

By Danielle Cyr | content marketing, graphic design | Comments are Closed | 12 August, 2016 | 0

Maintaining a consistent and visually compelling brand is a core component of effective marketing. With nearly two-thirds of the population… READ MORE

How to Write a Marketing RFP

By Danielle Cyr | marketing, marketing agency, marketing firm, marketing RFP | Comments are Closed | 10 August, 2016 | 0

For many for-profit and non-profit entities, RFPs (requests for proposals) are a way of business. In some instances, funding for marketing,… READ MORE

Higher Ed Marketing Projects to Tackle This Summer

By Danielle Cyr | content marketing, inbound marketing, inbound marketing for higher ed | Comments are Closed | 5 August, 2016 | 0

The back-to-school ads have started and students will be returning to campus for the fall semester in the blink of an eye. Before campus is … READ MORE

How Do You Tell Marketing and PR Firms Apart?

By Danielle Cyr | full-service PR agency, marketing agency, marketing and PR firm, PR agency | Comments are Closed | 3 August, 2016 | 0

When looking for a marketing agency or PR firm to outsource work to, one is often faced with a number of options that look similar on the surface.… READ MORE

Real Estate PR Tips You Can Use

By Danielle Cyr | real estate pr, real estate PR program, real estate public relations, real estate public relations program | Comments are Closed | 29 July, 2016 | 0

Is your real estate PR program effective? Do you maximize the value of your earned media placements? Do expert articles become newsletter… READ MORE

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

By Danielle Cyr | b2c marketing, back to school marketing, marketing, social media marketing | Comments are Closed | 27 July, 2016 | 0

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance… READ MORE

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