An Instagram feed can be a marketer’s most powerful tool
Here’s a query for small business owners: When was the last time a customer visited… READ MORE
An Instagram feed can be a marketer’s most powerful tool
Here’s a query for small business owners: When was the last time a customer visited… READ MORE
Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components… READ MORE
From natural disasters to employee and client incidents, a crisis can strike at any time. For businesses and nonprofits alike, taking proactive… READ MORE
A “like” just isn’t enough according to Facebook. The social media marketing platform’s most recent algorithm change gives more weight … READ MORE
Black Friday. Small Business Saturday. Cyber Monday. #GivingTuesday. Super Saturday. A blur of holiday shopping, giving and marketing… READ MORE
In June 2016, Instagram reached 500 million active monthly users, up from 400 million in September 2015. Consumer brands like HomeGoods … READ MORE
Messaging platforms, sometimes referred to as language platforms, are an important foundational component of the branding process. They… READ MORE
Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and… READ MORE
Integrated marketing programs allow companies to leverage a suite of communications strategies and tactics to achieve their business … READ MORE
There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance… READ MORE
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