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Blog

easy to understand marketing

How Complex Organizations Can Create Easy-to-Digest Marketing Content

By Danielle Cyr | Blog | Comments are Closed | 23 May, 2018 | 0

Perhaps the owner’s manual for your proprietary technology is more than 100 pages long. Or maybe helping prospective clients understand… READ MORE

live social media content

Going Live and Telling Stories? Here’s What You Can Talk About

By Danielle Cyr | Blog, social media marketing, social media tips | Comments are Closed | 16 May, 2018 | 0

Every brand has a story to tell. And, in 2018, telling that story effectively often involves incorporating the right multimedia components… READ MORE

social media mistakes 2

Common Social Media Mistakes Businesses Make

By Danielle Cyr | Blog, social media marketing program, social media tips | Comments are Closed | 9 May, 2018 | 0

The Pew Research Center reports that, as of February 2018, 69 percent of Americans use social media. In 2005, that number was only 5 percent!… READ MORE

photo ops for Instagram

Are Your Photo Ops Designed for Instagram?

By Danielle Cyr | Blog, social media strategy, social media trends | Comments are Closed | 2 May, 2018 | 0

Those new to Instagram or still contemplating whether it is the right social media channel for their brand may find this question a bit perplexing.… READ MORE

Co Blog Images 01

Are You Paying Enough Attention to User Experience (UX)?

By Danielle Cyr | Blog | Comments are Closed | 25 April, 2018 | 0

Consumer brands aren’t the only organizations who need to focus on delivering a positive and seamless user experience. Sure, those who subscribe… READ MORE

shutterstock 737151241

Top 5 Things to Remember When Crafting Your PR Plan

By Danielle Cyr | Blog, public relations, public relations program | Comments are Closed | 18 April, 2018 | 0
… READ MORE

Co Blog Images 02

Common Social Media Mistakes Nonprofits Make

By Danielle Cyr | Blog, social media, social media best practices | Comments are Closed | 11 April, 2018 | 0

The 2017 Nonprofit Social Media Benchmark Survey deployed by donor management software provider Bloomerang found that 44 percent of nonprofits… READ MORE

changing marketing direction

Top Questions to Ask Before Redoing Your Marketing Strategy

By Danielle Cyr | Blog, content marketing, marketing strategy | Comments are Closed | 14 March, 2018 | 0

What do you do when…

  • Your website traffic is declining month-over-month?
  • You email marketing program has strong open rates but low click-throughs
… READ MORE

online video marketing

You Invested in Video – Now What?

By Danielle Cyr | Blog, media relations, pr strategy, public relations | Comments are Closed | 28 February, 2018 | 0

Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And,… READ MORE

shutterstock 665503189

Why You Need to Keep Existing Stakeholders Well-Informed

By Danielle Cyr | Blog, media relations, pr strategy, public relations | Comments are Closed | 21 February, 2018 | 0

When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter… READ MORE

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