Online Reviews Should Be Part of Your Digital Marketing Strategy

By Danielle Cyr | digital influencers, digital marketing, online marketing | Comments are Closed | 10 August, 2017 | 0

Did you use Yelp to find the right spot for a business dinner the last time you were traveling? Have the Facebook reviews you’ve seen for a local… READ MORE

How to Excel at Digital Storytelling

By Danielle Cyr | digital communications, digital marketing | Comments are Closed | 2 August, 2017 | 0

In an era where content is being created at an overwhelmingly aggressive pace, developing content that will resonate with target audiences… READ MORE

Brand You: Personal Branding Tips for Women Leaders

By Danielle Cyr | personal branding, personal branding for women leaders, personal branding workshop | Comments are Closed | 25 July, 2017 | 0

The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017… READ MORE

3 Reasons to Implement an Integrated Marketing Program

By Danielle Cyr | brand strategy, branding, business marketing, digital communications, digital marketing | Comments are Closed | 20 July, 2017 | 0

Long gone are the days when advertising and PR teams worked in silos. The days when sales and marketing teams worked independently but, albeit,… READ MORE

Why Video is a Good Marketing Investment

By Danielle Cyr | digital marketing, video, video marketing, visual marketing | Comments are Closed | 12 July, 2017 | 0

YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching… READ MORE

The Anatomy of a Great Event

By Danielle Cyr | event marketing, event production, Events | Comments are Closed | 5 July, 2017 | 0

During Co-Communications’ 20 years in business, we have worked on more than 500 events ranging from ribbon cuttings and tradeshows to speaker… READ MORE

Is Your Website Craving More Content?

By Danielle Cyr | video, video marketing, websites | Comments are Closed | 28 June, 2017 | 0

Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery… READ MORE

How Your Brand Can Succeed on Instagram in 2017

By Danielle Cyr | content marketing, event marketing, event production | Comments are Closed | 21 June, 2017 | 0

Instagram’s popularity continues to rise with the social network now boasting more than 700 million users. That means Instagram gained … READ MORE

How to Ace a Media Interview: Make Yourself Perfectly Clear

By Danielle Cyr | media interviews, media relations, media training, PR, public relations | Comments are Closed | 16 June, 2017 | 0

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

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