3 Reasons to Implement an Integrated Marketing Program

By Danielle Cyr | brand strategy, branding, business marketing, digital communications, digital marketing | Comments are Closed | 20 July, 2017 | 0

Long gone are the days when advertising and PR teams worked in silos. The days when sales and marketing teams worked independently but, albeit,… READ MORE

Why Video is a Good Marketing Investment

By Danielle Cyr | digital marketing, video, video marketing, visual marketing | Comments are Closed | 12 July, 2017 | 0

YouTube recently announced it has reached 1.5 billion active monthly users – and that just accounts for those who are logged in when watching… READ MORE

The Anatomy of a Great Event

By Danielle Cyr | event marketing, event production, Events | Comments are Closed | 5 July, 2017 | 0

During Co-Communications’ 20 years in business, we have worked on more than 500 events ranging from ribbon cuttings and tradeshows to speaker… READ MORE

Is Your Website Craving More Content?

By Danielle Cyr | video, video marketing, websites | Comments are Closed | 28 June, 2017 | 0

Successfully crossing the finish line for a website redesign is a great feeling. Your brand’s online presence is up-to-date, and your imagery… READ MORE

How Your Brand Can Succeed on Instagram in 2017

By Danielle Cyr | content marketing, event marketing, event production | Comments are Closed | 21 June, 2017 | 0

Instagram’s popularity continues to rise with the social network now boasting more than 700 million users. That means Instagram gained … READ MORE

How to Ace a Media Interview: Make Yourself Perfectly Clear

By Danielle Cyr | media interviews, media relations, media training, PR, public relations | Comments are Closed | 16 June, 2017 | 0

Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

Is Your Website Costing You Business? The Case for Responsive Design

By Danielle Cyr | responsive design, responsive websites, web design, web development, website design | Comments are Closed | 31 May, 2017 | 0

On April 21, 2015, Google increased the weight of “mobile-friendliness” as an organic search ranking signal. With these changes, companies… READ MORE

Marketing Best Practices for Milestone Anniversaries

By Danielle Cyr | anniversary marketing, event marketing, marketing, marketing for company anniversaries | Comments are Closed | 12 May, 2017 | 0

Whether celebrating a centennial, bicentennial or other milestone anniversary, communicating the longevity and continued success of… READ MORE

Breaking Up is Hard to Do: Tips for Changing Marketing Agencies

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing agency, marketing and PR firm, pr firm | Comments are Closed | 5 May, 2017 | 0

In the words of Neil Sedaka, “breaking up is hard to do.” And, while Sedaka sang of heartbreak and lost love, the challenges of navigating a … READ MORE

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