Great marketing relies on telling great stories – stories that educate, engage and impact stakeholders. Well-crafted stories help stakeholders… READ MORE
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Those new to Instagram or still contemplating whether it is the right social media channel for their brand may find this question a bit perplexing.… READ MORE
community management, social media marketing, social media strategy | Comments are Closed | 28 October, 2016 | 0
Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and… READ MORE
social media monitoring, social media platforms, social media policy, social media search engines, social media strategy, social media strategy for events, social media tips, social media trends | Comments are Closed | 8 July, 2016 | 0
What does it take to develop engaging and informative social media marketing channels that catch and hold the attention of customers and … READ MORE
social media marketing, social media marketing for restaurants, social media strategy | Comments are Closed | 10 December, 2014 | 0
One key strategy for restaurants looking to ramp up social media marketing is to keep it simple. – Take on only as much as you can chew.… READ MORE
social media best practices, social media marketing for events, social media strategy | Comments are Closed | 16 July, 2014 | 0
With the spring event season behind us and the fall event season soon to arrive, now is the time to evaluate how to increase the effectiveness… READ MORE
social media for business, social media marketing, social media strategy | Comments are Closed | 30 April, 2014 | 0
On Friday, May 2nd, I’ll be leading a workshop for the Grow 2.0 Conference – Let’s Get Social: Social Media as a Business Growth Tool. Whether… READ MORE
integrated marketing communications, social media marketing, social media strategy | Comments are Closed | 26 September, 2012 | 0
A recent study by Forrester found that less than 1% of online purchases can be traced back to social networks such as Facebook or Pinterest.… READ MORE
social media for small business, social media marketing, social media strategy | Comments are Closed | 12 September, 2012 | 0
Social Media Marketing is a powerful and cost-effective communication tool for small business. It is an opportunity for organizations
marketing communications, marketing communications plan, social media marketing, social media strategy | Comments are Closed | 23 May, 2012 | 0
There’s no denying that content is king. It’s a critical tool for building trust among clients and prospects and among the keys to getting … READ MORE
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