Public Relations: IT’S ALL THAT AND MORE…..

By Jess Lyon | Articles, News | Comments are Closed | 18 July, 2006 | 0

JetBlue Airways is a company that understands the value of public relations.

On one recent flight, David Neeleman, JetBlue’s CEO, came along… READ MORE

The New Buzz in PR: How to Make a Splash Online

By Jess Lyon | Articles, News | Comments are Closed | 6 July, 2005 | 0

The fundamentals of publicity are always the same: Know your media, know your target audience, and ensure that your content is compelling… READ MORE

By Stacey Cohen | Articles, News | Comments are Closed | 1 August, 2003 | 0

In an economic downturn, yesterday’s marketing strategies just won’t do. Marketing should be viewed similar to a financial portfolio- … READ MORE