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Blog

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Are Virtual Events a Good Fit for Your 2021 Marketing Strategy?

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 20 January, 2021 | 0

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

The Importance of Maintaining Strong Relationships

The Importance of Maintaining Strong Relationships

By Jess Lyon | Blog, marketing, retention | 0 comment | 6 April, 2020 | 0

Strong relationships are at the core of all successful marketing. Whether you’re a major brand interacting with millions of consumers, … READ MORE

Stacey Cohen: Six communication essentials during the coronavirus crisis

By Jess Lyon | News, Articles | Comments are Closed | 5 April, 2020 | 0

As seen in westfaironline.

As the coronavirus crisis unfolds at dizzying speeds, many businesses and nonprofits feel highly anxious and… READ MORE

Business Resilience

Marketing with an Eye on Business Resilience

By Jess Lyon | Blog, marketing | 0 comment | 2 April, 2020 | 0

These are uncharted times — in healthcare, in economics, and, yes, in marketing. As the world reacts and responds to coronavirus, brands … READ MORE

Panic Vs Pandemic

Panic vs. Pandemic: Market Accordingly

By Jess Lyon | Blog, marketing | 0 comment | 27 March, 2020 | 0

The world is in the midst of an unprecedented situation: The coronavirus has people and organizations in every country struggling to stay… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

When It Comes to Marketing Goals, Be Perfectly Clear

By Jess Lyon | Blog, marketing, marketing plan | 0 comment | 25 March, 2020 | 0

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE

Co Communications TikTok

Should Your Business Be Using TikTok?

By Jess Lyon | Blog, social media, social media for business | 0 comment | 11 March, 2020 | 0

With so many social media platforms out there — and each one requiring its own expertise — it’s challenging for brands to determine which ones… READ MORE

Real Estate PR

How to Strengthen Your Real Estate PR Program in 2020

By Jess Lyon | Blog, PR, public relations, real estate, real estate PR program | 0 comment | 26 February, 2020 | 0

What are the ingredients of a successful real estate firm?

Some are obvious: Talented brokers, an eye for developments, a nose for real estate… READ MORE

Customer Experience

It all Comes Back to Customer Experience

By Jess Lyon | integrated marketing, Blog, customer aquisition, marketing | 0 comment | 13 February, 2020 | 0

How do you build a successful business?

There’s no simple answer to this question, but a few best practices work for businesses of all sizes… READ MORE

integrated marketing for Super Bowl

The Super Bowl of Marketing

By Jess Lyon | integrated marketing, Blog, marketing | 0 comment | 30 January, 2020 | 0

Each winter, one of the biggest athletic spectacles in the U.S. unfolds amid much fanfare: the Super Bowl.

Alongside all the cheering, face… READ MORE

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