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When the pandemic first began about 18 months ago, the events industry was among the first to be affected. Even as early as February 2020, conferences,… READ MORE

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

The Super Bowl is the can’t-miss event of the year for sports fans. But it’s also the can’t-miss event of the year for marketers.

The ads that… READ MORE

These days, a brand that wants to reach its target audience needs a smart communications strategy. All the competition and clutter online… READ MORE

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

Strong relationships are at the core of all successful marketing. Whether you’re a major brand interacting with millions of consumers, … READ MORE

As seen in westfaironline.

As the coronavirus crisis unfolds at dizzying speeds, many businesses and nonprofits feel highly anxious and… READ MORE

These are uncharted times — in healthcare, in economics, and, yes, in marketing. As the world reacts and responds to coronavirus, brands … READ MORE

The world is in the midst of an unprecedented situation: The coronavirus has people and organizations in every country struggling to stay… READ MORE

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE