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Blog

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Relationship-Based Marketing in the Age of COVID

By Jess Lyon | Blog, marketing | 0 comment | 30 March, 2021 | 0

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

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The Brand Bowl Meets the Pandemic

By Jess Lyon | Blog, advertising, branding | Comments are Closed | 10 February, 2021 | 0

The Super Bowl is the can’t-miss event of the year for sports fans. But it’s also the can’t-miss event of the year for marketers.

The ads that… READ MORE

Co Communications Communications Strategy

How to Build a Communications Strategy that Informs without Overwhelming

By Jess Lyon | Blog, communication strategy | Comments are Closed | 3 February, 2021 | 0

These days, a brand that wants to reach its target audience needs a smart communications strategy. All the competition and clutter online… READ MORE

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Are Virtual Events a Good Fit for Your 2021 Marketing Strategy?

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 20 January, 2021 | 0

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

The Importance of Maintaining Strong Relationships

The Importance of Maintaining Strong Relationships

By Jess Lyon | Blog, marketing, retention | 0 comment | 6 April, 2020 | 0

Strong relationships are at the core of all successful marketing. Whether you’re a major brand interacting with millions of consumers, … READ MORE

Stacey Cohen: Six communication essentials during the coronavirus crisis

By Jess Lyon | News, Articles | Comments are Closed | 5 April, 2020 | 0

As seen in westfaironline.

As the coronavirus crisis unfolds at dizzying speeds, many businesses and nonprofits feel highly anxious and… READ MORE

Business Resilience

Marketing with an Eye on Business Resilience

By Jess Lyon | Blog, marketing | 0 comment | 2 April, 2020 | 0

These are uncharted times — in healthcare, in economics, and, yes, in marketing. As the world reacts and responds to coronavirus, brands … READ MORE

Panic Vs Pandemic

Panic vs. Pandemic: Market Accordingly

By Jess Lyon | Blog, marketing | 0 comment | 27 March, 2020 | 0

The world is in the midst of an unprecedented situation: The coronavirus has people and organizations in every country struggling to stay… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

When It Comes to Marketing Goals, Be Perfectly Clear

By Jess Lyon | Blog, marketing, marketing plan | 0 comment | 25 March, 2020 | 0

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE

Co Communications TikTok

Should Your Business Be Using TikTok?

By Jess Lyon | Blog, social media, social media for business | 0 comment | 11 March, 2020 | 0

With so many social media platforms out there — and each one requiring its own expertise — it’s challenging for brands to determine which ones… READ MORE

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