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Blog

Marketing Best Practices  Meeting Audiences Where They Are

Marketing Best Practices: Meeting Audiences Where They Are

By Danielle Cyr | Blog, marketing | Comments are Closed | 15 November, 2021 | 0

When the pandemic began nearly two years ago, the ways that brands communicated with their audiences were turned upside down. Almost overnight,… READ MORE

Co Communications The Future of Real Estate Marketing

The Future of Real Estate Marketing

By Jess Lyon | Blog, marketing, real estate, real estate marketing | Comments are Closed | 1 November, 2021 | 0

Since the pandemic began nearly two years ago, the world of real estate marketing has been turbulent, to say the least. Real estate professionals… READ MORE

Co Communications Virtual Event

Virtual or In-Person: Executing Your Best Event Strategy

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 21 July, 2021 | 0

When the pandemic first began about 18 months ago, the events industry was among the first to be affected. Even as early as February 2020, conferences,… READ MORE

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Why Every Infrastructure Project Needs Marketing

By Danielle Cyr | Blog, marketing | Comments are Closed | 3 May, 2021 | 0

When you think of an infrastructure project, you probably think of construction materials: concrete for roads, steel for bridges, fiber… READ MORE

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Relationship-Based Marketing in the Age of COVID

By Jess Lyon | Blog, marketing | Comments are Closed | 30 March, 2021 | 0

Relationship marketing has always been a cornerstone of successful brands. Simply put, relationship marketing just means building a strong… READ MORE

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Thinking Differently About Influencer Marketing

By Danielle Cyr | Blog, advertising, marketing | Comments are Closed | 16 March, 2021 | 0

There are certain tactics that just about every marketing strategy should entail, like email and digital advertising. Increasingly, influencers… READ MORE

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Are Virtual Events a Good Fit for Your 2021 Marketing Strategy?

By Jess Lyon | Blog, Events, marketing | Comments are Closed | 20 January, 2021 | 0

We’re not even a full month into 2021, but this much is clear already: events aren’t returning to normal. With COVID vaccines only now starting… READ MORE

faqs

PR/Marketing Glossary

By Stacey Cohen | Blog, marketing, public relations | Comments are Closed | 10 September, 2020 | 0

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of … READ MORE

Co Communications Higher Education

Higher Ed Marketing: Selling the In-Person Experience from a Distance

By Danielle Cyr | Blog, education, marketing | Comments are Closed | 1 July, 2020 | 0

As schools across the U.S. – ranging from public elementary schools to ivy league colleges – wrap up a season of distance learning, communicating… READ MORE

Consumer Insights

Consumer Insights Should Guide Your Marketing

By Danielle Cyr | Blog, marketing | Comments are Closed | 17 June, 2020 | 0

When Scottish poet Robert Burns said, “The best-laid plans of mice and men often go awry” he could well have been forecasting for 2020. Many… READ MORE

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