Manhattanville College set out to engage the community with thought provoking, educational conversations with some of the best minds of our time.
Co-Communications worked with Manhattanville College to create a brand for the series, which included a name, visual identity and compelling messaging to “engage, challenge and intrigue.”
Co-Communications implemented a comprehensive integrated marketing and communications plan leveraging public relations, social media, marketing, and print and digital advertising to create a powerful buzz around the Castle Conversations speaker series and drive subscription sales.
Secured Huffington Post editor Arianna Huffington and world-renowned astrophysicist Dr. Neil deGrasse Tyson as series speakers.
Developed influential media partnerships with Westchester Magazine and NPR affiliates WNYC & WQXR.
Coordinated feature stories in The Journal News, Westchester Magazine, and Westchester County Business Journal, among a total of 4.5+ million media impressions.
Nearly sold out of premium seating ($350/subscription) with an anticipated audience of 500+ per lecture.