New York, New York – Jessica Lyon, Partner, Executive Vice President and Chief Operating Officer, at Co-Communications, Inc., will be a featured guest speaker at the PRSA Tri-State Conference: “Thinking Differently About PR” on Oct. 20. The Tri-State Conference will be will be held from 9:30 a.m. to 4:30 p.m. at New York University’s Kimmel Center. A reception will follow the full day of learning and professional growth.
As a leader and innovator at the forefront of the communications industry, Lyon will be featured on the panel, “Tri-State Game Changers: Best of the Best.” The panel of esteemed public relations and integrated marketing experts, hailing from Connecticut, New Jersey and New York, will share their insights and experiences creating award-winning campaigns for nonprofit and for-profit organizations. Key takeaways will include best practices, lessons learned and tips for achieving better results, regardless of budget.
Lyon will focus on the case study of Co-Communications’ partnership with client, Grace Smith House, and the domestic violence agency’s successful effort to educate teens through two award-winning online quizzes on healthy relationships and digital abuse. Co-Communications received a 2014 Gold Mercury Award from the Public Relations Society of America for the first quiz and a 2015 Best of Show for the second.
Lyon, who heads Co-Communications’ office in Farmington, Conn., has an extensive background in journalism as a former reporter for Hometown Publications in Shelton, Conn. and editor at Hamden Journal and Stratford Star. Lyon has earned many awards and accolades for various public relations and advertising campaigns, and has placed her clients in national publications like USA Today, Wall Street Journal and Newsday. Lyon is a former board member of PRSA and is a member of PRSA National’s Speakers Showcase.
“Thinking Differently About PR” is hosted by the PRSA Tri-State district and the New York University (NYU) School of Professional Studies. More than 100 communications and marketing professionals from New York, New Jersey and Connecticut are expected to attend the event and engage with PR industry thought leaders.
“Thinking Differently About PR” includes sessions on re-energizing PRSA chapters, the changing PR landscape, crisis communications, the new rules of media engagement, content marketing and measurement and featured keynote Victoria Taylor, director of digital community at WeWork and former director of communications at Reddit.
For additional event information or to register, visit: https://prsatristateconference.splashthat.com/.
About Co-Communications, Inc.
Co-Communications, Inc. is a full-service marketing and public relations firm which provides high-impact communications programs tailored to the needs of its clients, developing a distinct strategy that targets new business and measures the success of every campaign. Representative services include strategic planning, branding, public relations, media relations, inbound marketing and social media. The company was established in 1997 and has gained widespread attention for its creativity, researched-based campaigns, first-rate service and results-oriented approach. Co-Communications serves clients in such industries as real estate, healthcare, finance, technology and non-profit. Co-Communications was recognized with the Forbes Enterprise Award and has earned awards from industry trade organizations including the Public Relations Society of America, Advertising Club of Westchester and Association for Women in Communications. Headquartered in Mount Kisco, NY, Co-Communications has satellite offices in Farmington, CT and New York City. For more information, visit cocommunications.com.
