There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we remember fondly from our childhoods to the characters who became icons of our youth, Walt Disney’s vision has grown into an empire leaving behind a lasting legacy that will be enjoyed by generations to come. So, where exactly is all of this going? What exactly can you take from your movie library, Main Street USA and a mouse-themed empire to strengthen your company or cause’s marketing strategy?
Whistle While You Work
It worked for the seven dwarfs and it can work for you, too. If there is but one marketing lesson from Grumpy, Dopey, Doc and their colleagues, it’s that you need to find joy in the day-to-day and, in turn, your marketing should evoke a positive response from stakeholders.
It’s a Small World
While the rise and continued growth of digital communications has significantly amplified the potential marketing reach of companies and causes alike, the ability to reach such a large audience so efficiently means news travels fast, making it seem as though the world isn’t so big after all.
A Dream is a Wish Your Heart Makes
The Disney brand is a perfect example of what happens when you put ideas into action. A great idea can bolster audience engagement, drive meaningful action and improve conversion regardless of the industry in which you operate.
A Spoon Full of Sugar Helps the Medicine Go Down
Let’s face it. Bad news happens. Products and services are discontinued. Layoffs take place. While it is imperative to be transparent about what is happening, it is equally important to present the information in a way that is easy to digest and with sincerity and authenticity top-of-mind.
Be Our Guests
Just like Belle, Chip, Cogsworth, Lumiere and Beast wanted you to be their guests at the castle, clients and prospects alike appreciate companies that have a welcoming open-door policy that sets the stage for consistently positive customer experience.
If there is but one thing to take away from Disney’s marketing magic, it’s the continuous focus on providing a positive customer experience. From the clamshells on which you go under the sea, to the honey pots in which you chase heffalumps and woozles, it’s about wielding a brand that is authentic, experiential, audience-centric and timeless.
