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Blog

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

5 Marketing Resolutions to Make in 2017

By Danielle Cyr | marketing, marketing program, marketing ROI, marketing strategy | Comments are Closed | 7 December, 2016 | 0

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the… READ MORE

5 Magical Marketing Lessons from Main Street USA

By Danielle Cyr | marketing, marketing big ideas, marketing communications, marketing messages, marketing opportunities, marketing ROI, marketing rules | Comments are Closed | 7 October, 2015 | 0

There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we … READ MORE

Are Your Marketing Goals and Business Goals Aligned?

By Danielle Cyr | business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0

Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

… READ MORE

Implement an Integrated Marketing Strategy, Achieve Greater ROI

By Danielle Cyr | integrated marketing, integrated marketing strategies, marketing ROI | Comments are Closed | 13 February, 2015 | 0

Employing an integrated marketing strategy allows companies and causes to achieve greater marketing ROI. Why? Simply put: when all marketing… READ MORE

Three Post-Tradeshow Marketing Tips for Small Business

By Danielle Cyr | marketing ROI, small business marketing, tradeshow marketing | Comments are Closed | 7 June, 2013 | 0

On the heels of a tradeshow, many small businesses are left sifting through an endless amount of business cards, collateral materials and… READ MORE

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