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Blog

Is ‘Mobile First’ Part of Your Marketing Strategy?

By Danielle Cyr | b2b marketing, b2c marketing, marketing, mobile marketing, mobile marketing strategy, user experience | Comments are Closed | 1 February, 2017 | 0

If you’ve skimmed the vast array of blog posts commenting on 2017 marketing trends, you’ve likely noticed a heavy emphasis on the notion of… READ MORE

On Target: Back-to-School Ads Reinforce Importance of Knowing Your Audience

By Danielle Cyr | b2c marketing, back to school marketing, marketing, social media marketing | Comments are Closed | 27 July, 2016 | 0

There’s something different about Target’s 2016 back-to-school ads and it isn’t the products they are featuring. Underscoring the importance… READ MORE

Is Social Media Marketing Right for B2B Companies?

By Danielle Cyr | b2b blogs, b2b communications, b2b content marketing, b2b inbound marketing, b2b marketing, b2b PR, b2b social media marketing, b2c marketing | Comments are Closed | 8 June, 2016 | 0

As a full-service marketing agency that works with b2b companies, b2c companies and nonprofits, we are often asked which marketing tactics… READ MORE

Marketing & Fundraising Lessons from #GivingTuesday 2015

By Danielle Cyr | #GivingTuesday, b2b marketing, b2c marketing, fundraising, Giving Tuesday, marketing | Comments are Closed | 9 December, 2015 | 0

In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase… READ MORE

5 Lessons from Thanksgiving Weekend Marketing Mayhem

By Danielle Cyr | b2b marketing, b2c marketing, Black Friday, Cyber Monday, marketing | Comments are Closed | 2 December, 2015 | 0

Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November… READ MORE

Fifteen Marketing Missteps to Avoid in 2015

By Danielle Cyr | b2b marketing, b2c marketing, marketing, marketing strategy | Comments are Closed | 19 November, 2014 | 0

The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic,… READ MORE

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