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Blog

What Does Integrated Marketing Really Mean?

By Danielle Cyr | integrated marketing, integrated marketing plan, marketing strategy | Comments are Closed | 26 February, 2015 | 0

You’ve likely heard the term integrated marketing. But, what does it really mean? More importantly, what does integrated marketing mean

… READ MORE

Top Reasons to Invest in a Marketing Strategy

By Danielle Cyr | marketing, marketing plan, marketing strategy | Comments are Closed | 18 February, 2015 | 0

Often, the need to quickly prove marketing ROI drives companies to focus on tactics before laying out a marketing communications strategy.

… READ MORE

Should You Diversify Your Marketing Channels in 2015?

By Danielle Cyr | marketing, marketing plan, marketing strategy | Comments are Closed | 23 December, 2014 | 0

Is less really more when it comes to the marketing channels your business or nonprofit uses? Is being ‘everywhere’ the best way to get found… READ MORE

What Are Your 2015 Marketing Goals?

By Danielle Cyr | marketing, marketing rules, marketing strategy | Comments are Closed | 17 December, 2014 | 0

With January 1st less than two weeks away, now is the time to make sure your business and marketing goals are aligned for 2015. Whether you aspire… READ MORE

Fifteen Marketing Missteps to Avoid in 2015

By Danielle Cyr | b2b marketing, b2c marketing, marketing, marketing strategy | Comments are Closed | 19 November, 2014 | 0

The start of a new year is often the time to implement a new marketing plan. The marketing strategy your business in 2015 should be strategic,… READ MORE

Is it time to refresh your real estate marketing?

By Danielle Cyr | marketing plans, marketing strategy, real estate marketing, real estate marketing plan | Comments are Closed | 12 November, 2014 | 0

Gone are the days of the five-year marketing plan. Today, you need a nimble, research-informed strategy that can be easily adapted to take… READ MORE

Did You Meet Your Mid-Year Business Marketing Goals?

By Danielle Cyr | marketing communications plan, marketing strategy, strategic marketing plan | Comments are Closed | 9 July, 2014 | 0

As businesses embark upon the start of Q3, many are ramping up their business development and marketing activities to ensure the successful… READ MORE

Five Reasons You Need a Marketing Strategy

By Danielle Cyr | integrated communications, marketing, marketing strategy | Comments are Closed | 5 February, 2014 | 0

Oftentimes, the desire to demonstrate marketing success in a short period of time can put executing tactics ahead of creating a marketing… READ MORE

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