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Blog

3 Ways Nonprofits Can Maintain Brand Consistency on Social Media

By Danielle Cyr | brand consistency, nonprofit marketing, social media, social media marketing | Comments are Closed | 17 June, 2016 | 0

Be authentic. Don’t be a robot. Add some personality. Make your updates unique. Sound familiar? These social media best practices are important.… READ MORE

How to Find the Right Marketing Agency

By Danielle Cyr | full-service marketing agency, marketing, marketing agency | Comments are Closed | 15 June, 2016 | 0

Finding a marketing partner with whom you can build a collaborative and lasting relationship is no small feat. What constitutes a “right … READ MORE

These Web Design Mistakes Will Hurt Your Bottom Line

By Danielle Cyr | web design, web redesign, website design, website redesign | Comments are Closed | 10 June, 2016 | 0

Websites are 24/7 marketing hubs. In many instances, they also give prospective clients or supporters a first impression of your company… READ MORE

Is Social Media Marketing Right for B2B Companies?

By Danielle Cyr | b2b blogs, b2b communications, b2b content marketing, b2b inbound marketing, b2b marketing, b2b PR, b2b social media marketing, b2c marketing | Comments are Closed | 8 June, 2016 | 0

As a full-service marketing agency that works with b2b companies, b2c companies and nonprofits, we are often asked which marketing tactics… READ MORE

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How to Use Research to Write Better Marketing Content

By Danielle Cyr | custom research, market research, marketing, polls, research, surveys | Comments are Closed | 3 June, 2016 | 0

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield… READ MORE

Should My Board Be Part of the PR/Marketing Agency Selection Process?

By Danielle Cyr | communications plans, marketing plan, nonprofit communications plan | Comments are Closed | 1 June, 2016 | 0

Choosing the right PR/marketing agency can be a complex process. You want to hire a partner who is creative, strategic, and strong on execution.… READ MORE

5 Marketing Lessons We’ll Be Sharing at the CT Business Expo

By Danielle Cyr | CT Business Expo, social media, social media marketing | Comments are Closed | 27 May, 2016 | 0

June 9th marks the 16th annual CT Business Expo, a statewide gathering of small businesses and entrepreneurs. During this day of networking,… READ MORE

What to Include in Your New Website Design

By Danielle Cyr | marketing, web design, website design | Comments are Closed | 25 May, 2016 | 0

What are the core components of an effective website? How do you balance form and function to ensure a positive user experience?

Redesigning… READ MORE

The Top Three Things to Look for in a PR Agency

By Danielle Cyr | PR, PR agency, public relations, public relations agency | Comments are Closed | 20 May, 2016 | 0

How do you know which PR firm is the right fit for your company or cause? What factors indicate you will be able to build a long-lasting and collaborative… READ MORE

Branding 101: How to Minimize Brand Confusion

By Danielle Cyr | brand consistency, branding, marketing | Comments are Closed | 18 May, 2016 | 0

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE

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