The best way for companies to improve their marketing is by learning from their prior successes and missteps. As 2015 draws to a close, now … READ MORE
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Among the core attributes of effective brand identities and PR/marketing campaigns are their ability to tell a compelling story. Whether… READ MORE
content creation, marketing, mobile, trends, video, video marketing | Comments are Closed | 16 December, 2015 | 0
A new year means it is time to evaluate which marketing strategies and tactics generated the most ROI in 2015, as well as which new strategies,… READ MORE
#GivingTuesday, b2b marketing, b2c marketing, fundraising, Giving Tuesday, marketing | Comments are Closed | 9 December, 2015 | 0
In just its fourth year, #GivingTuesday surpassed the 1 million tweet mark before day’s end. Further, Blackbaud reported a 52 percent increase… READ MORE
b2b marketing, b2c marketing, Black Friday, Cyber Monday, marketing | Comments are Closed | 2 December, 2015 | 0
Did it feel like Black Friday lasted nearly a month this year? Has your inbox been flooded with Cyber Monday teasers since the onset of November… READ MORE
nonprofit, nonprofit communication, nonprofit development, nonprofit marketing, nonprofit PR | Comments are Closed | 25 November, 2015 | 0
If you haven’t heard Dan Pallotta’s TED Talk, The Way We Think About Charity is Dead Wrong, stop reading… READ MORE
Websites are the central online marketing hubs for companies and causes alike.
They are prime space for everything from detailing products… READ MORE
A responsive website is named for its ability to “respond” and reorient its content to fit various screen sizes (smartphone, tablet, etc.)… READ MORE
#GivingTuesday, donor management, donor relations, non-profit, nonprofit, nonprofit communication, nonprofit marketing, nonprofit marketing strategy, nonprofit PR, nonprofit public relations | Comments are Closed | 4 November, 2015 | 0
It won’t be long before retailers start talking about Black Friday. And, before we know, online retailers will soon begin touting the unbeatable… READ MORE
social crises, social media, social media best practices, social media for business, social media management, social media monitoring, social media platforms, Twitter | Comments are Closed | 28 October, 2015 | 0
A look at effective PR campaigns, epic fails and lessons learned
In the last few years many businesses and individuals have launched Twitter… READ MORE
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