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Co Blog Images 03

3 Reasons to Implement an Integrated Marketing Program

By Danielle Cyr | brand strategy, branding, business marketing, digital communications, digital marketing | 0 comment | 20 July, 2017 | 0

Long gone are the days when advertising and PR teams worked in silos. The days when sales and marketing teams worked independently but, albeit,… READ MORE

shutterstock 633088526

A Look at Marketing, Branding and the Customer Experience

By Danielle Cyr | brand experience, branding, marketing | 0 comment | 28 April, 2017 | 0

Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE

Instagram marketing tips

3 Things to Remember About Branding in 2017

By Danielle Cyr | brand consistency, branding, rebranding | 0 comment | 1 March, 2017 | 0

Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched,… READ MORE

Three Important Marketing Lessons We Learned from Mary Tyler Moore

By Danielle Cyr | branding, marketing, marketing strategy | 0 comment | 27 January, 2017 | 0

Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE

Branding Best Practices: How to Maintain Your Brand Identity When Partnering with Other Organizations

By Danielle Cyr | brand consistency, brand equity, brand identity, branding | 0 comment | 18 January, 2017 | 0

Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s… READ MORE

Nonprofit Marketing Lessons from 2016’s Largest Charities

By Danielle Cyr | branding, nonprofit communications plan, nonprofit marketing, nonprofit PR | 0 comment | 6 January, 2017 | 0

Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved… READ MORE

Branding 101: How to Minimize Brand Confusion

By Danielle Cyr | brand consistency, branding, marketing | 0 comment | 18 May, 2016 | 0

Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE

Top Things to Consider When Rebranding

By Danielle Cyr | brand strategy, branding, rebranding | 0 comment | 11 May, 2016 | 0

Does your brand feel tired and stale? Does it feel like who you are and what you do aren’t reflected in your company’s visual identity?… READ MORE

New Brands & Websites, PR Success Stories, from Co-Communications: March & April 2016

By Danielle Cyr | branding, logo design, marketing, PR, website design | 0 comment | 6 May, 2016 | 0

Life at a full-service marketing and public relations agency is always fast-paced. From developing brands and launching websites to executing… READ MORE

A Guide to Custom Imagery and Stock Art

By admin | branding, Custom Images, Custom Photography, Photography, Stock Images, Stock Photography | 0 comment | 18 March, 2016 | 0

In the process of developing a brand, updating collateral, or building a new website, marketers are faced with the important question: Do… READ MORE

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