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Blog

Inbound Marketing for Higher Ed: 3 Reasons It Works

By Danielle Cyr | inbound marketing, inbound marketing for colleges, inbound marketing for higher ed, inbound marketing for universities | Comments are Closed | 6 November, 2013 | 0

For colleges and universities, marketing is a strategic extension of the admissions (sales) process. From beautiful brochures that depict… READ MORE

3 Marketing Lessons from Halloween 2013

By Danielle Cyr | integrated marketing, marketing, social media marketing | Comments are Closed | 1 November, 2013 | 0

For brand marketers, Halloween is about more than costumes and candy. It’s an opportunity to tie a product or service to a timely event and … READ MORE

Nonprofit Communications: How to Create a Compelling Annual Appeal

By Danielle Cyr | integrated nonprofit communications, nonprofit communications, nonprofit communications plan | Comments are Closed | 23 October, 2013 | 0

Annual appeal campaigns are a big deal for nonprofits. Not only do they have the potential to make a positive and significant impact on an organization’s… READ MORE

What is the Purpose of a PR/Marketing Discovery Meeting?

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing, PR, public relations | Comments are Closed | 16 October, 2013 | 0

You’ve done your homework, considered your options and decided it’s time to hire a full-service marketing agency. Congratulations. It’s… READ MORE

Tips for Collaborating with a PR Agency

By Danielle Cyr | PR agency, PR campaigns, Westchester public relations | Comments are Closed | 9 October, 2013 | 0

The ‘Co’ in Co-Communications is all about collaboration. It’s the core of our agency culture and value that stems far beyond the walls of … READ MORE

How Nonprofits Can Benefit from Inbound Marketing

By Danielle Cyr | content marketing, inbound marketing, nonprofit marketing | Comments are Closed | 2 October, 2013 | 0

The inbound marketing conversation often revolves around how businesses can use content to attract prospects, convert leads and generate… READ MORE

4 Reasons Your Small Business Needs a Blog

By Danielle Cyr | b2b communications, b2b marketing, business blogging, business marketing | Comments are Closed | 25 September, 2013 | 0

For businesses with robust, multi-channel marketing programs in place, the thought of adding one more communication channel to the mix … READ MORE

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Nonprofit Communications: Engage Audiences Before Soliciting Donations

By Danielle Cyr | nonprofit communications, nonprofit community-building campaigns, nonprofit marketing strategy, nonprofit PR, nonprofit public relations | Comments are Closed | 19 September, 2013 | 0

While private donations can have a significant impact on a nonprofit’s bottom line, lending financial support is far from the only meaningful… READ MORE

Hiring an Inbound Marketing Agency: Top 5 Questions to Ask

By Danielle Cyr | content marketing, inbound marketing, inbound marketing agency | Comments are Closed | 21 August, 2013 | 0

Inbound Marketing is a powerful tool for helping businesses to attract qualified leads by sharing relevant, high-quality content. Strategic… READ MORE

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Top 3 Questions to Ask Before Hiring a PR Agency

By Danielle Cyr | b2b PR, nonprofit PR, public relations, public relations agency | Comments are Closed | 7 August, 2013 | 0

Hiring the right PR agency can be a time-intensive and overwhelming process. With numerous agencies to choose from and each having their … READ MORE

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