Are You Manufacturing Your Own Marketing Opportunities?

By Danielle Cyr | communication plans, marketing, newsjacking | Comments are Closed | 28 November, 2012 | 0

How can small businesses, nonprofits and national brands garner attention from media and target audiences when opportunity isn’t knocking… READ MORE

Using Social Media Marketing for Nonprofit Advocacy

By Danielle Cyr | nonprofit communications, nonprofit infographics, social media marketing | Comments are Closed | 19 November, 2012 | 0

Social Media can be a powerful tool for helping nonprofits to rally support behind a common cause. When effectively leveraged as part of an

The Role of Face-to-Face Communications in a Digital World

By Danielle Cyr | digital communications, face-to-face communications, social media | Comments are Closed | 14 November, 2012 | 0

Have you ever entered an online chat with your cubemate? Texted your colleague in the adjacent office? Opted to Skype instead of holding a … READ MORE

Learn the Latest PR & Marketing Trends on November 8th

By Danielle Cyr | inbound marketing, marketing, PRSA, public relations | Comments are Closed | 25 October, 2012 | 0

Co-Communications and Westchester-Fairfield PRSA are bringing highlights from the PRSA International Conference, held in San Francisco… READ MORE

How to Generate Content That Resonates with Buyer Personas

By Danielle Cyr | buyer personas, content marketing, inbound marketing | Comments are Closed | 17 October, 2012 | 0

Have you ever written what seemed like the perfect blog post and wondered why it generated no comments? Did you invest hours in crafting what… READ MORE

How to Convince Clients They Need Inbound Marketing

By Danielle Cyr | inbound marketing, inbound marketing infographic, infographics | Comments are Closed | 14 October, 2012 | 0

Inbound Marketing is a powerful tool for helping businesses to generate leads. By combining compelling online content with strong calls-to-action,… READ MORE

Co-Communications Team to Present on Inbound Marketing

By Danielle Cyr | Co-Communications, inbound marketing, Inbound Marketing Strategy, integrated marketing communications | Comments are Closed | 10 October, 2012 | 0

Gone are the days when just a catchy jingle or expensive image marketing campaign set your business on the fast-track to growth. Today, businesses… READ MORE

Tips for Effective Tradeshow Marketing

By Danielle Cyr | marketing, social media marketing, tradeshow marketing | Comments are Closed | 3 October, 2012 | 0

Speaking or exhibiting at the right tradeshow can be a powerful business marketing tool. A tradeshow geared towards a business’ target… READ MORE

Social Media Marketing as a Sales Tool: Building Trust Comes First

By Danielle Cyr | integrated marketing communications, social media marketing, social media strategy | Comments are Closed | 26 September, 2012 | 0

A recent study by Forrester found that less than 1% of online purchases can be traced back to social networks such as Facebook or Pinterest.… READ MORE

Co-Communications Wins Gold PRSA Mercury Award

By Danielle Cyr | integrated marketing communications, PRSA Mercury Award, Westchester Children's Museum | Comments are Closed | 21 September, 2012 | 0

Last evening, Co-Communications ‘T.A.G. You’re It!’ campaign, developed on behalf of Westchester Children’s