Using Social Media Marketing Content to Build Community

By Danielle Cyr | content marketing, social media marketing | Comments are Closed | 16 April, 2014 | 0

Content marketing is becoming an increasingly popular sales tool for b2b and b2c companies alike. The Content Marketing Institute reports… READ MORE

4 Reasons Residential Real Estate Agents Should Blog

By Danielle Cyr | real estate blogs, real estate marketing, social media marketing | Comments are Closed | 2 April, 2014 | 0

As a full-service marketing and public relations agency, we’re often asked if social media marketing can help residential real estate brokers… READ MORE

5 Crisis Communications Lessons from Office Max’s Direct Mail Misfire

By Danielle Cyr | crisis communications, reputation management, social crises, social media marketing | Comments are Closed | 21 January, 2014 | 0

Today, Googling “Office Max” will return more than an e-commerce site for purchasing office supplies. It will also spotlight a number of … READ MORE

5 Ways to Improve Your Website in 2014

By Danielle Cyr | online marketing, small business marketing, social media marketing, websites | Comments are Closed | 3 January, 2014 | 0

When was the last time you cleaned your website? Gave it a thorough scrub, swept away the broken links and freshened up the newsroom? Your website… READ MORE

3 Marketing Lessons from Halloween 2013

By Danielle Cyr | integrated marketing, marketing, social media marketing | Comments are Closed | 1 November, 2013 | 0

For brand marketers, Halloween is about more than costumes and candy. It’s an opportunity to tie a product or service to a timely event and … READ MORE

Three Ways to Enhance Your Event Marketing

By Danielle Cyr | event marketing, social media marketing | Comments are Closed | 24 April, 2013 | 0

Event season has arrived. From galas and golf tournaments to tradeshows and networking events, nonprofits and businesses alike are working… READ MORE

Four Ways the Healthcare Industry Can Leverage Social Media

By Danielle Cyr | social media, social media for healthcare, social media marketing | Comments are Closed | 20 March, 2013 | 0

Gone are the days when social media marketing tools were best suited for consumer brands. Law firms, auditors, insurance companies and countless… READ MORE

How to Integrate Conferences & Events into a Social Media Strategy

By Danielle Cyr | event marketing, social media marketing, social media strategy for events | Comments are Closed | 13 March, 2013 | 0

For those unable to attend SXSW in person, social media has proven a powerful tool for keeping in-the-loop on the latest news and trends. Whether… READ MORE

Social Media Marketing’s Impact on Super Bowl XLVII Ads

By Danielle Cyr | social media marketing, Super Bowl ads | Comments are Closed | 30 January, 2013 | 0

Gone are the days when Super Bowl ads were kept under lock and key, only to be unveiled during the big game. In 2012, the conversation was focused… READ MORE

Three Ways to Connect Social Media Marketing & Legislative Advocacy

By Danielle Cyr | legislative agenda, social media for legislative advocacy, social media marketing | Comments are Closed | 9 January, 2013 | 0

With a new legislative session underway in Connecticut, nonprofits and for-profits alike are eager to drive action in support of legislative… READ MORE