Inbound Marketing is a powerful tool for helping businesses to generate leads. By combining compelling online content with strong calls-to-action, businesses can build trust among prospective clients and convert prospects into leads. As powerful as Inbound Marketing tools are, these new techniques represent a significant shift in how businesses ‘sell’ and generate ROI.
Before deciding to implement an Inbound Marketing program, communications counsel, sales teams and clients must have a clear understanding of the time, resources and content needed to maintain an effective Inbound Marketing program. Content creation, optimization and dissemination are time-intensive, ongoing processes. After all, fresh content is at the core of a great Inbound Marketing program.
The Infographic below outlines the many benefits of Inbound Marketing, which are key when talking to clients about a new way of marketing – and selling – their services. Feel free to share with your colleagues, clients and friends!