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SERVICE:

MARKET

RESEARCH

SERVICE:

MARKET RESEARCH

Market research that powers business development, branding and public relations

Proprietary data is powerful. Having the right data can translate into a competitive advantage for your company – and play an integral role in attracting and retaining clients. Co-Communications helps businesses and nonprofits gather consumer insights, conduct brand research, and craft omnibus polls for media relations campaigns.

The Clear Advantage

There are several types of market research – the key is identifying what type of research is best suited to help achieve your goals. Are you looking to poll an online panel to gather consumer insights? Conducting brand research to inform the launch of a new product or service? Embarking on stakeholder research to hone your value proposition to new and existing audiences? Our audience-centric approach to marketing leverages research to strengthen messaging, inform strategies, and define tactics. Let’s collaborate!

Our Approach to Data Collection & Analysis

What is your end goal? Collecting data has become easier thanks to mobile and online polling, allowing brands to ask a myriad of questions and gather real-time insights. The key is asking the right questions.

When we worked with the UK’s largest provider of per diem nurses on their U.S. brand launch, we focused heavily on market segmentation and defining a highly qualified audience. We took the time to learn about what made the client unique from its U.S. competitors and developed strategic questions to help inform everything from pay and benefits to shifts and work environments. By narrowly defining our target audience for the research study, we were able to aggregate a panel of experienced and highly specialized nurses who held the credentials necessary to become future employees. This data was used to inform messaging, marketing and, most importantly, to refine the company’s U.S. business model.

Let’s connect!

When media coverage is the primary objective for a new study or report, we tailor our approach to ensure the data collected is clear, compelling, unique, and prime for crafting a great story. Our work with the National Multifamily Housing Council to publicize the findings of the largest ever survey of apartment residents is a case study in powerful storytelling. We looked for data that was timely – as people were making New Year’s resolutions, apartment residents remained steadfast in their desire to only rent in a community that had an on-site gym, but admitted they rarely used them – and that was relevant to each reporter we pitched. We segmented the data geographically, demographically, and by attribute, including pet owners and parents. The result was a steady stream of coverage in industry trades as well as mainstream media coverage in The Wall Street Journal and Bloomberg.

Regardless of the industry, Co-Communications’ approach to market research is strategic and audience-centric. We work with clients to craft surveys, conduct focus groups, vet findings, segment data, and bundle the results into a clear and compelling package that will resonate with the target audience.

Keeping Up with Consumer Insights

The global pandemic made 2020 a year of big changes. Topping that list were changes in consumer behaviors and how companies conducted business. What’s important to note is that many shifts initially made out of necessity are still present today.

Maintaining an up-to-date competitive analysis has always been a best practice but things are now changing at a record-setting pace. As consumers were faced with limited access to certain products during COVID, they were forced to experiment with new brands. The same can be said for service providers, as many industries were faced with operating limits during the peak of the pandemic. All of this is to say: Do your loyal customers and clients feel the same way about you now that they did before COVID? And, (how) are you measuring that change?

As brands are tasked with demonstrating a maximum return on their marketing investment, keeping up-to-date on consumer insights is critical. Timely consumer insights equip brands with the knowledge – and data –they need to make strategic changes to their marketing plan while retaining – and attracting – an optimal number of customers. This data can also help to inform market segmentation and prioritize target audiences.

How Can My Company Use Market Research?

  • Inform a go-to market strategy
  • Gather consumer insights
  • Own proprietary data
  • Further differentiate yourself from the competition
  • Understand the competitive landscape
  • Get inside the minds of your target market(s)
  • Craft compelling, data-informed stories for media
  • Gauge customer satisfaction

Did You Know?

  • You can gather consumer insights within a few hours with mobile polling
  • You can gather real-time consumer insights during webinars and virtual conferences
  • Businesses that consistently monitor their competitive climate –and apply their findings –are twice as likely to increase their revenues (HubSpot, 2020)
  • 72% of companies are currently performing market research (HubSpot, 2020)
  • 51% of consumers have researched upcoming planned purchases on Google (Think with Google, 2019)
  • $1.1 million is spent online every minute (Cloudnine.com, 2020)
    Inform a go-to market strategy
Co Website Images_Home Titles-30
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22 May

Three Times Commissioning Third-Party Research Makes Sense

These are the times when outside expertise makes all the difference

If a brand truly wants to unpack an issue — like who’s buying their products… READ MORE

Comments are Closed / Blog,content creation,market research,research / Read More
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26 Oct

Top Reasons to Conduct Post-Event Surveys

Executing a great event is no small undertaking. Whether you are hosting an annual conference, signature fundraiser of small-scale gathering,… READ MORE

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03 Jun

How to Use Research to Write Better Marketing Content

Should your company or cause invest money in proprietary research? Will conducting focus groups, Omnibus polls or community surveys yield… READ MORE

Comments are Closed / custom research,market research,marketing,polls,research,surveys / Read More

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