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SERVICE:

PODCAST MARKETING

SERVICE:

PODCAST MARKETING

Do you need help marketing your podcast?

Starting a podcast is a great way to broaden the reach of your thought leadership and enhance your expert positioning. Hosting a podcast is also a great opportunity to connect with strategic partners, industry leaders, and community figures who can share expertise and insights with your listeners.

Co-Communications can help with everything from branding and packaging your podcast to podcast set up and marketing. Whether you’re looking to leverage podcasting to increase share of voice in your industry, broaden your network, or support talent and/or lead acquisition, our big ideas and strategic thinking will lead to a successful podcast launch.

Ready to start a podcast? Connect with us today.

Our Approach

We start by branding your podcast and creating a marketing plan. After we’ve chosen a podcast name and solidified brand positioning that will resonate with your target audiences, we identify the marketing channels that are best suited to reach those audiences. With clear and compelling messaging and a nimble strategy in place, it’s time to market a podcast.

Podcast Branding

For many individuals, podcasts are an extension of their personal brand. Projecting a consistent image, conveying messaging that is on-brand and aligning yourself with guests who are authentic to your brand are all important parts of the equation.

Co-Communications President & CEO Stacey Cohen is the personal branding expert who can help guide you through this journey. From inception to execution, her keen eye for clarity and consistency will ensure the end product is authentic, compelling, and clearly sets itself apart from the competition. She earned her stripes on Madison Avenue and at major television networks and specializes in finding, cultivating, and perfecting brands. A TEDx speaker on the topic, Stacey has coached individuals and businesses across a range of industries and expertly positions their narratives in fiercely competitive markets.

Let’s connect!

Best Ways to Market a Podcast

  • Embrace public relations to announce the launch
  • Leverage social media channels to spread the news
  • Tap into partners whose audiences can benefit from your insights
  • Enlist guests to share their interview on their own social media channels
  • Deploy emails to current and former clients and prospects
  • Sponsor events where potential listeners are likely to gather

How Podcasting Can Help Your Company or Cause

  • Showcase thought leadership and enhance expert positioning
  • Demonstrate a need–volunteers, donations, votes, etc.
  • Support advocacy campaigns
  • Make new connections
  • Grow and/or diversify your brand’s audience
  • Boost your content portfolio
  • Assist with talent acquisition and lead generation

Podcasting by the Numbers

  • 42% of Americans listen to podcasts monthly (Edison Research, 2023)
  • Nearly 34% of consumers ages 55+ listen to podcasts monthly (Edison Research, 2023)
  • In 2023, an estimated 183 million U.S. residents ages 12+ have listened to a podcast. (Edison Research, 2023)
  • Comedy, society & culture and news rank among the most popular podcast genres (Edison Research, 2022)
  • 74% of podcast listeners want to learn something new while 71% want to be entertained (Edison Research)
Co Website Images_Home Titles-30
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25 Jul

Brand You: Personal Branding Tips for Women Leaders

The following post features highlights from the Brand You workshop for women leaders hosted by the MetroHartford Alliance on July 21, 2017… READ MORE

Comments are Closed / personal branding,personal branding for women leaders,personal branding workshop / Read More
Co Communications Importance of professional headshot
23 Mar

The Importance of a Professional Headshot

And how to achieve a flawless photo

Your professional headshot is one of the single most important images you could have on your company’s … READ MORE

Comments are Closed / business photography,business photos,personal branding,professional headshots,professional photography / Read More
Co Communications Vertical Video Image banner
23 Apr

Co-Communications President & CEO Talks Personal Branding with PRSA-CVC

On April 9th, Co-Communications President and CEO, Stacey Cohen, moderated a lively discussion on personal branding for the Connecticut… READ MORE

Comments are Closed / marketing,personal branding,PRSA-CVC / Read More

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