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Blog

Nonprofit Marketing Tips: How to Prepare for #GivingTuesday

By Danielle Cyr | nonprofit fundraising, nonprofit marketing, social fundraising | Comments are Closed | 11 November, 2016 | 0

In 2015, more than 700,000 people across 70 countries raised in excess of $116 million dollars for nonprofits on #GivingTuesday. The philanthropic… READ MORE

Marketing Strategy: What Is a Messaging Platform?

By Danielle Cyr | marketing audit, marketing communications, marketing communications plan, social media marketing, social media marketing for nonprofits | Comments are Closed | 4 November, 2016 | 0

Messaging platforms, sometimes referred to as language platforms, are an important foundational component of the branding process. They… READ MORE

email marketing

How to Drive Traffic to Your Website

By Danielle Cyr | digital marketing, SEM, web design, website design | Comments are Closed | 2 November, 2016 | 0

Websites are brands’ 24/7 marketing hubs and often responsible for making the company’s first impression. Organizations invest significant… READ MORE

Where Does Community Management Fit into a Social Media Strategy?

By Danielle Cyr | community management, social media marketing, social media strategy | Comments are Closed | 28 October, 2016 | 0

Great social media marketing is authentic, engaging and actionable. It is aligned with an organization’s overall brand positioning and… READ MORE

Best Practices for Developing Your 2017 Real Estate PR Plan

By Danielle Cyr | real estate pr, real estate PR program, real estate public relations, real estate public relations program | Comments are Closed | 26 October, 2016 | 0

While your marketing plan for 2017 will no doubt evolve in real-time to seize unique opportunities and industry trends, it is important to… READ MORE

How to Write a Great Public Relations RFP

By Danielle Cyr | PR agency, pr firm, PR RFP, public relations RFP | Comments are Closed | 21 October, 2016 | 0

Crafting a clear and concise request for proposals (RFP) can be a time-intensive process. It requires companies and causes to not only understand… READ MORE

Spooky Content Marketing Myths That Can Diminish Your ROI

By Danielle Cyr | content marketing, content marketing program, inbound marketing | Comments are Closed | 19 October, 2016 | 0

There are few things more frightful than a content marketing campaign that isn’t meeting its benchmarks. Content marketing – also known … READ MORE

Pitch Perfect: The Types of PR Stories Reporters Crave

By Danielle Cyr | media relations, pitching, PR, pr firm, public relations | Comments are Closed | 14 October, 2016 | 0

As a full-service marketing and public relations agency, we’re often asked, “What types of stories can you get me in X publication?” While… READ MORE

20 Things Your Healthcare Technology Firm Can Blog About

By Danielle Cyr | blogging, content marketing, healthcare marketing, inbound marketing | Comments are Closed | 12 October, 2016 | 0

Feeding the content beast is no small feat. Content marketing programs and blogs, in particular, are constantly calling for fresh content.… READ MORE

5 Things to Know About Inbound Marketing for Higher Ed

By Danielle Cyr | content marketing, content strategy, higher ed marketing, inbound marketing, inbound marketing for higher ed | Comments are Closed | 7 October, 2016 | 0

Inbound marketing programs, also known as content marketing programs, help colleges and universities to align marketing with admissions.… READ MORE

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