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Blog

Four Calls-to-Action to Benefit Your Business

By Danielle Cyr | business communications, nonprofit communication | Comments are Closed | 2 September, 2015 | 0

In a world where nearly every company, cause and individual is creating content, information overload can be a real challenge. How can your… READ MORE

Nonprofit Marketing 101: It’s All About Impact

By Danielle Cyr | non-profit, nonprofit, nonprofit infographics, nonprofit marketing plan, nonprofit marketing plans, nonprofit PR | Comments are Closed | 26 August, 2015 | 0

Among a nonprofit’s greatest marketing assets are the rich, colorful and meaningful stories that come from impacting so many lives. These… READ MORE

4 Ways to Make Your Marketing More Visual

By Danielle Cyr | infographics, marketing, user-generated content, video | Comments are Closed | 19 August, 2015 | 0

Forrester Research estimates that one minute of video equates to approximately 1.8 million written words. A recent study by Demand Gen, … READ MORE

Are Your Marketing Goals and Business Goals Aligned?

By Danielle Cyr | business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0

Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE

Quick Tips for Improving Website SEO

By Danielle Cyr | search engine optimization, SEO, web design, website design | Comments are Closed | 17 July, 2015 | 0

Everybody wants their website to get found by their target audiences – prospective clients, future donors, and lead generators, to name … READ MORE

How to Improve Your Email Marketing

By Danielle Cyr | email marketing, marketing goals | Comments are Closed | 15 July, 2015 | 0

Email marketing can be a powerful tool for staying on a prospective clients’ radar and for strengthening relationships with existing… READ MORE

How to Improve Brand Consistency

By Danielle Cyr | brand identity, branding | Comments are Closed | 8 July, 2015 | 0

A strong brand ranks among a company’s most valuable marketing assets. A strategically conceived and creatively executed brand identity… READ MORE

Nonprofit Communications: Five Ways to Make Your Annual Appeal Letter More Appealing

By Danielle Cyr | #GivingTuesday, donor management, donor relations, nonprofit communication, nonprofit PR, nonprofit public relations | Comments are Closed | 1 July, 2015 | 0

The annual appeal letter is a nonprofit fundraising staple. While this tried and true tactic can bump nonprofits over their fundraising … READ MORE

Four Things Every Nonprofit Should Know About Event Marketing

By Danielle Cyr | event marketing, non-profit, nonprofit, nonprofit marketing plan, nonprofit marketing plans, nonprofit marketing strategy, nonprofit PR | Comments are Closed | 24 June, 2015 | 0

For many nonprofits, late spring and early summer are characterized by signature fundraising events such as galas and golf tournaments.… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

… READ MORE

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