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Blog

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Co-Communications President & CEO Talks Personal Branding with PRSA-CVC

By Danielle Cyr | marketing, personal branding, PRSA-CVC | Comments are Closed | 23 April, 2014 | 0

On April 9th, Co-Communications President and CEO, Stacey Cohen, moderated a lively discussion on personal branding for the Connecticut… READ MORE

Using Social Media Marketing Content to Build Community

By Danielle Cyr | content marketing, social media marketing | Comments are Closed | 16 April, 2014 | 0

Content marketing is becoming an increasingly popular sales tool for b2b and b2c companies alike. The Content Marketing Institute reports… READ MORE

4 Reasons Residential Real Estate Agents Should Blog

By Danielle Cyr | real estate blogs, real estate marketing, social media marketing | Comments are Closed | 2 April, 2014 | 0

As a full-service marketing and public relations agency, we’re often asked if social media marketing can help residential real estate brokers… READ MORE

Tips for Scoring a Great PR Internship

By Danielle Cyr | personal branding, PR internships, public relations | Comments are Closed | 26 March, 2014 | 0

For many college and high school students, early spring is the time to apply for a summer internship. As Co-Communications is busy culling… READ MORE

5 Ways Public Relations Can Help Businesses Grow

By Danielle Cyr | PR agency, pr campaign, public relations, public relations agency | Comments are Closed | 19 March, 2014 | 0

At the beginning of any new public relations campaign, it is important to outline the success metrics against which the campaign will be evaluated.… READ MORE

The Dos and Don’ts of Content Marketing for Colleges

By Danielle Cyr | content marketing, content marketing for colleges, inbound marketing, inbound marketing for colleges | Comments are Closed | 12 March, 2014 | 0

Consider the barriers incoming college students face when deciding which school to attend: there’s time, geography, and finances, just… READ MORE

Nonprofit Communications Best Practices: How to Engage Members in Advocacy Efforts

By Danielle Cyr | nonprofit advocacy, nonprofit communications | Comments are Closed | 26 February, 2014 | 0

For many Connecticut nonprofits, the Legislative Session is a time to engage constituents – be they members, community partners or volunteers… READ MORE

The Pros and Cons of PR Retainers

By Danielle Cyr | PR agency, PR projects, PR retainer, public relations projects, public relations retainer | Comments are Closed | 19 February, 2014 | 0

Businesses and nonprofits alike will often ask us if their marketing needs are better suited to short-term, projects or ongoing monthly … READ MORE

Five Reasons You Need a Marketing Strategy

By Danielle Cyr | integrated communications, marketing, marketing strategy | Comments are Closed | 5 February, 2014 | 0

Oftentimes, the desire to demonstrate marketing success in a short period of time can put executing tactics ahead of creating a marketing… READ MORE

Super Bowl XLVIII: Advertising or YouTube Marketing Opportunity?

By Danielle Cyr | advertising, marketing, video marketing | Comments are Closed | 29 January, 2014 | 0

In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, … READ MORE

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