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Blog

When It Comes to Marketing Goals Be Perfectly Clear

When It Comes to Marketing Goals, Be Perfectly Clear

By Jess Lyon | Blog, marketing, marketing plan | Comments are Closed | 25 March, 2020 | 0

A clever marketing plan can be worth its weight in gold, re-engaging existing customers, bringing in whole new audiences, and ultimately… READ MORE

Co Communications TikTok

Should Your Business Be Using TikTok?

By Jess Lyon | Blog, social media, social media for business | Comments are Closed | 11 March, 2020 | 0

With so many social media platforms out there — and each one requiring its own expertise — it’s challenging for brands to determine which ones… READ MORE

Real Estate PR

How to Strengthen Your Real Estate PR Program in 2020

By Jess Lyon | Blog, PR, public relations, real estate, real estate PR program | Comments are Closed | 26 February, 2020 | 0

What are the ingredients of a successful real estate firm?

Some are obvious: Talented brokers, an eye for developments, a nose for real estate… READ MORE

Customer Experience

It all Comes Back to Customer Experience

By Jess Lyon | integrated marketing, Blog, customer aquisition, marketing | Comments are Closed | 13 February, 2020 | 0

How do you build a successful business?

There’s no simple answer to this question, but a few best practices work for businesses of all sizes… READ MORE

integrated marketing for Super Bowl

The Super Bowl of Marketing

By Jess Lyon | integrated marketing, Blog, marketing | Comments are Closed | 30 January, 2020 | 0

Each winter, one of the biggest athletic spectacles in the U.S. unfolds amid much fanfare: the Super Bowl.

Alongside all the cheering, face… READ MORE

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How Your Brand Can Benefit from a Podcast

By Jess Lyon | Blog, marketing | Comments are Closed | 24 July, 2019 | 0

Follow these tips for a podcast that will engage and grow your audience

Every savvy marketer knows that content is essential to a strong brand:… READ MORE

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Are You Doing Enough to Reach Your Existing Audiences?

By Jess Lyon | Blog, marketing | Comments are Closed | 19 June, 2019 | 0

Launching a marketing channel is just the first step. Here’s how you ensure you’re talking to customers, and not an empty room

Imagine this:… READ MORE

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A Multichannel Approach to Storytelling

By Jess Lyon | Blog, marketing | Comments are Closed | 5 June, 2019 | 0

A savvy brand never limits itself to just one or two storytelling channels. Here are four tips for telling your story in more ways than one

The… READ MORE

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Three Times Commissioning Third-Party Research Makes Sense

By Jess Lyon | Blog, content creation, market research, research | Comments are Closed | 22 May, 2019 | 0

These are the times when outside expertise makes all the difference

If a brand truly wants to unpack an issue — like who’s buying their products… READ MORE

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Tips for Increasing Email Open Rates

By Jess Lyon | Blog, email marketing | Comments are Closed | 8 May, 2019 | 0

Use these tactics to cut through the clutter in your clients’ inbox

Email is one of the most versatile and powerful communication channels… READ MORE

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