Blog

Video is a nimble and effective medium — and it’s growing in popularity

Today, brands have an overwhelming amount of choices when it comes … READ MORE

Each year, global companies seek to out-do each other with views, clicks, and buzz around their million-dollar commercials

On an upcoming… READ MORE

Today, consumers expect a bespoke experience. Here’s how to adapt

Today, personalized marketing reigns supreme, from email newsletters… READ MORE

An Instagram feed can be a marketer’s most powerful tool

Here’s a query for small business owners: When was the last time a customer visited… READ MORE

Knowing when to pitch press — and when not to — is an essential skill

A lengthy, glowing feature about your brand or product is every publicists’… READ MORE

Fundraising tips for when it matters most this year

The Tuesday after Thanksgiving has become a major holiday of sorts over the past several… READ MORE

Keeping in touch with clients and customers isn’t as simple as clicking ‘send.’ Here are four tips to ensure your email marketing is on-target… READ MORE

Brands should make the most of special occasions — but there’s a right way and a wrong way

Halloween is just a few weeks away. That’s good news… READ MORE

Co-Communications President & CEO, Stacey Cohen, has been chosen as one of eight speakers to headline #TedX Hartford on December 4,… READ MORE

Your brand ranks among your companies most valuable assets. It’s more than just a name and a logomark – it’s also your reputation. Whether … READ MORE