While brands can benefit from the large followings and high engagement levels of mainstream influencers, engaging a micro influencer with… READ MORE
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The Super Bowl is the can’t-miss event of the year for sports fans. But it’s also the can’t-miss event of the year for marketers.
The ads that… READ MORE
brand strategy, branding, business marketing, digital communications, digital marketing | Comments are Closed | 20 July, 2017 | 0
Long gone are the days when advertising and PR teams worked in silos. The days when sales and marketing teams worked independently but, albeit,… READ MORE
Experiences are shared. They are shared by those who participate “in the moment” and by those who relive them via social media. For brands … READ MORE
Whether your brand is 50years old and reflects decades of excellence in a specific industry, was recently refreshed or is soon to be launched,… READ MORE
Mary Tyler Moore’s passing has undoubtedly made many nostalgic for the days of the Dick Van Dyke Show and Mary Tyler Moore Show. Moore was a … READ MORE
brand consistency, brand equity, brand identity, branding | Comments are Closed | 18 January, 2017 | 0
Collaborating with other businesses and nonprofits can help organizations to reach new audiences and amplify their impact. Whether it’s… READ MORE
branding, nonprofit communications plan, nonprofit marketing, nonprofit PR | Comments are Closed | 6 January, 2017 | 0
Forbes recently released its list of the year’s largest U.S. charities and, not surprisingly, there are many organizations who have achieved… READ MORE
Is your company often mistaken for a competitor? Do you struggle with getting people to understand who you are and what you do? Is your brand’s… READ MORE
Does your brand feel tired and stale? Does it feel like who you are and what you do aren’t reflected in your company’s visual identity?… READ MORE
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