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Blog

Inbound Marketing for Higher Ed: 3 Reasons It Works

By Danielle Cyr | inbound marketing, inbound marketing for colleges, inbound marketing for higher ed, inbound marketing for universities | Comments are Closed | 6 November, 2013 | 0

For colleges and universities, marketing is a strategic extension of the admissions (sales) process. From beautiful brochures that depict… READ MORE

How Nonprofits Can Benefit from Inbound Marketing

By Danielle Cyr | content marketing, inbound marketing, nonprofit marketing | Comments are Closed | 2 October, 2013 | 0

The inbound marketing conversation often revolves around how businesses can use content to attract prospects, convert leads and generate… READ MORE

Hiring an Inbound Marketing Agency: Top 5 Questions to Ask

By Danielle Cyr | content marketing, inbound marketing, inbound marketing agency | Comments are Closed | 21 August, 2013 | 0

Inbound Marketing is a powerful tool for helping businesses to attract qualified leads by sharing relevant, high-quality content. Strategic… READ MORE

Five Questions to Ask Before Launching an Inbound Marketing Program

By Danielle Cyr | business marketing, content marketing, inbound marketing | Comments are Closed | 24 July, 2013 | 0

Who doesn’t want to use great content and intellectual property to attract qualified leads? You know you want to. The question is, can you?… READ MORE

Three Attributes of Effective Email Marketing

By Danielle Cyr | content marketing, email marketing, inbound marketing | Comments are Closed | 6 February, 2013 | 0

Ever looked at your inbox and wondered where all of those emails came from? Left an empty inbox to make a cup of coffee and returned to a full inbox?

… READ MORE

B2B Content Marketing in 2013

By Danielle Cyr | b2b content marketing, b2b inbound marketing, content marketing, inbound marketing | Comments are Closed | 23 January, 2013 | 0

Blog posts. Whitepapers. Facebook posts. Tweets. Videos. Pins. There is no shortage of content in 2013. Whether you are looking for

… READ MORE

Learn the Latest PR & Marketing Trends on November 8th

By Danielle Cyr | inbound marketing, marketing, PRSA, public relations | Comments are Closed | 25 October, 2012 | 0

Co-Communications and Westchester-Fairfield PRSA are bringing highlights from the PRSA International Conference, held in San Francisco… READ MORE

How to Generate Content That Resonates with Buyer Personas

By Danielle Cyr | buyer personas, content marketing, inbound marketing | Comments are Closed | 17 October, 2012 | 0

Have you ever written what seemed like the perfect blog post and wondered why it generated no comments? Did you invest hours in crafting what… READ MORE

How to Convince Clients They Need Inbound Marketing

By Danielle Cyr | inbound marketing, inbound marketing infographic, infographics | Comments are Closed | 14 October, 2012 | 0

Inbound Marketing is a powerful tool for helping businesses to generate leads. By combining compelling online content with strong calls-to-action,… READ MORE

Co-Communications Team to Present on Inbound Marketing

By Danielle Cyr | Co-Communications, inbound marketing, Inbound Marketing Strategy, integrated marketing communications | Comments are Closed | 10 October, 2012 | 0

Gone are the days when just a catchy jingle or expensive image marketing campaign set your business on the fast-track to growth. Today, businesses… READ MORE

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