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Blog

Why Do You Need to Invest in a Marketing Strategy?

By Danielle Cyr | marketing, marketing communications, marketing communications plan, marketing strategy | Comments are Closed | 11 January, 2017 | 0

The desire to hit the ground running can often push investing in strategy aside. As businesses work to meet deadlines for launching new products… READ MORE

Marketing Strategy: What Is a Messaging Platform?

By Danielle Cyr | marketing audit, marketing communications, marketing communications plan, social media marketing, social media marketing for nonprofits | Comments are Closed | 4 November, 2016 | 0

Messaging platforms, sometimes referred to as language platforms, are an important foundational component of the branding process. They… READ MORE

5 Magical Marketing Lessons from Main Street USA

By Danielle Cyr | marketing, marketing big ideas, marketing communications, marketing messages, marketing opportunities, marketing ROI, marketing rules | Comments are Closed | 7 October, 2015 | 0

There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we … READ MORE

Making a Case for Personalized Marketing Communications

By Danielle Cyr | email marketing, LinkedIn, marketing communications, personalized marketing, social media marketing | Comments are Closed | 19 September, 2012 | 0

We’ve all been on the receiving end of mass marketing. Be it direct mail campaigns, email newsletters, advertising or social media marketing,… READ MORE

Social Media Best Practices: Content Creation / Curation Time Savers

By Danielle Cyr | marketing communications, marketing communications plan, social media marketing, social media strategy | Comments are Closed | 23 May, 2012 | 0

There’s no denying that content is king. It’s a critical tool for building trust among clients and prospects and among the keys to getting … READ MORE

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