How to Increase the Impact of Your Organization’s Email Marketing

By Danielle Cyr | Blog, email marketing, marketing ROI | Comments are Closed | 27 March, 2024 | 0

Data from Litmus shows organizations receive a $36 ROI for every dollar spent on email marketing. Is your database and email content setup… READ MORE

When It Comes to Marketing Goals Be Perfectly Clear

It’s Time to Address the Barriers to Marketing Success

By Danielle Cyr | marketing, marketing ROI, marketing strategy | Comments are Closed | 9 June, 2017 | 0

An under-performing marketing program can be a barrier to success. When marketing isn’t helping to increase brand awareness, build relationships… READ MORE

5 Marketing Resolutions to Make in 2017

By Danielle Cyr | marketing, marketing program, marketing ROI, marketing strategy | Comments are Closed | 7 December, 2016 | 0

With a New Year comes new resolutions. There’s the usual suspects – lose weight, take up a new hobby, make more time for quality time with the… READ MORE

5 Magical Marketing Lessons from Main Street USA

By Danielle Cyr | marketing, marketing big ideas, marketing communications, marketing messages, marketing opportunities, marketing ROI, marketing rules | Comments are Closed | 7 October, 2015 | 0

There’s no denying that Disney’s marketing has a magical and mysterious way of bringing out the inner child in all of us. From the movies we … READ MORE

Are Your Marketing Goals and Business Goals Aligned?

By Danielle Cyr | business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0

Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

Implement an Integrated Marketing Strategy, Achieve Greater ROI

By Danielle Cyr | integrated marketing, integrated marketing strategies, marketing ROI | Comments are Closed | 13 February, 2015 | 0

Employing an integrated marketing strategy allows companies and causes to achieve greater marketing ROI. Why? Simply put: when all marketing… READ MORE

Three Post-Tradeshow Marketing Tips for Small Business

By Danielle Cyr | marketing ROI, small business marketing, tradeshow marketing | Comments are Closed | 7 June, 2013 | 0

On the heels of a tradeshow, many small businesses are left sifting through an endless amount of business cards, collateral materials and… READ MORE

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