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Blog

Are Your Marketing Goals and Business Goals Aligned?

By Danielle Cyr | business marketing, marketing, marketing goals, marketing measurement, marketing opportunities, marketing plan, marketing ROI, marketing strategy, measurement | Comments are Closed | 29 July, 2015 | 0

Marketing is an investment. It is an investment in your brand, your people, your products, and your customers. And, just like the investments… READ MORE

How to Improve Your Email Marketing

By Danielle Cyr | email marketing, marketing goals | Comments are Closed | 15 July, 2015 | 0

Email marketing can be a powerful tool for staying on a prospective clients’ radar and for strengthening relationships with existing… READ MORE

How Often Should I Update My Marketing Plan?

By Danielle Cyr | marketing communications plan, marketing goals, marketing opportunities, marketing plans, marketing ROI | Comments are Closed | 17 June, 2015 | 0

Gone are the days of the five-year marketing plan that is executed as it was written on day one. In a real time media world, adaptation is key.

… READ MORE

How to Set Realistic Marketing Goals and KPIs

By Danielle Cyr | marketing goals, marketing measurement | Comments are Closed | 17 September, 2014 | 0

How do marketing goals relate to business goals? What is a realistic marketing goal for a business in X industry with Y goals? How often should… READ MORE

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