Five Reasons You Need a Marketing Strategy

By Danielle Cyr | integrated communications, marketing, marketing strategy | Comments are Closed | 5 February, 2014 | 0

Oftentimes, the desire to demonstrate marketing success in a short period of time can put executing tactics ahead of creating a marketing… READ MORE

Super Bowl XLVIII: Advertising or YouTube Marketing Opportunity?

By Danielle Cyr | advertising, marketing, video marketing | Comments are Closed | 29 January, 2014 | 0

In case you missed it, YouTube launched a gallery of Super Bowl XLVIII ad teasers on January 21 featuring previews of seven ads from Pepsi, … READ MORE

3 Marketing Lessons from Halloween 2013

By Danielle Cyr | integrated marketing, marketing, social media marketing | Comments are Closed | 1 November, 2013 | 0

For brand marketers, Halloween is about more than costumes and candy. It’s an opportunity to tie a product or service to a timely event and … READ MORE

What is the Purpose of a PR/Marketing Discovery Meeting?

By Danielle Cyr | full-service marketing agency, full-service PR agency, marketing, PR, public relations | Comments are Closed | 16 October, 2013 | 0

You’ve done your homework, considered your options and decided it’s time to hire a full-service marketing agency. Congratulations. It’s… READ MORE

How to Create High Impact Marketing Messages

By Danielle Cyr | content marketing, marketing, online marketing | Comments are Closed | 3 July, 2013 | 0

Overwhelmed by email? Indifferent to advertising? PSA-resistant? Fearful your target audiences are feeling the same way? It’s time to … READ MORE

Is Philanthropy the Future of Marketing?

By Danielle Cyr | corporate communications, corporate volunteerism, marketing | Comments are Closed | 27 February, 2013 | 0

Growing up, your parents may have told you that ‘no good deed goes unnoticed.’ While this principle is important for people, it is also important… READ MORE

Three Lessons Learned from Post-Blizzard Marketing

By Danielle Cyr | direct marketing, marketing, self-made marketing opportunities | Comments are Closed | 13 February, 2013 | 0

Sometimes good marketing goes unnoticed. Other times, well-intentioned marketing becomes classified as a misstep because a brand is sharing… READ MORE

Are You Manufacturing Your Own Marketing Opportunities?

By Danielle Cyr | communication plans, marketing, newsjacking | Comments are Closed | 28 November, 2012 | 0

How can small businesses, nonprofits and national brands garner attention from media and target audiences when opportunity isn’t knocking… READ MORE

Learn the Latest PR & Marketing Trends on November 8th

By Danielle Cyr | inbound marketing, marketing, PRSA, public relations | Comments are Closed | 25 October, 2012 | 0

Co-Communications and Westchester-Fairfield PRSA are bringing highlights from the PRSA International Conference, held in San Francisco… READ MORE

Tips for Effective Tradeshow Marketing

By Danielle Cyr | marketing, social media marketing, tradeshow marketing | Comments are Closed | 3 October, 2012 | 0

Speaking or exhibiting at the right tradeshow can be a powerful business marketing tool. A tradeshow geared towards a business’ target… READ MORE

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