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Five Big Marketing Lessons from One Small Cookie

By Danielle Cyr | branding, marketing, Oreo | Comments are Closed | 15 August, 2012 | 0

Like Oreos? You’re not alone. Whether you are a fan of the chocolaty cookie and creamy center or a fan of creative marketing tactics that stand… READ MORE

The Evolution of PR & ‘The Changing MO of the CMO’

By Danielle Cyr | integrated marketing communications, marketing, public relations | Comments are Closed | 20 June, 2012 | 0

I recently attended PRSA’s Leadership Rally, which featured a luncheon keynote by Mary Lee Sachs on ‘The Changing MO of the CMO.’ As… READ MORE

Co-Communications