Knowing when to pitch press — and when not to — is an essential skill
A lengthy, glowing feature about your brand or product is every publicists’… READ MORE
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Whether you aspire to get more ink in trade media or your CEO on TV, crafting compelling stories that will resonate with reporters, editors,… READ MORE
Videos are powerful marketing tools. Just one minute of video is equal in value to 1.8 million words, according to Forrester Research. And,… READ MORE
When good things happen, it’s natural to want to shout the news from the rooftops (or, in this day and age, perhaps more so the top of your Twitter… READ MORE
If Facebook is an integral part of online marketing for your organization, now is the time to prioritize a content strategy that is laser-focused… READ MORE
You maintain a business blog, share third-party content on LinkedIn, post photos from events to Facebook, tweet company news, and produce… READ MORE
Whether you are looking to enhance your internal bandwidth by engaging a marketing firm or looking to transition to a new firm from your existing… READ MORE
media interviews, media relations, media training, PR, public relations | Comments are Closed | 16 June, 2017 | 0
Securing a feature story in a leading industry publication or mainstream media outlet is a coup for many companies. It is an opportunity to… READ MORE
blogger relations, influencer marketing, media relations, public relations | Comments are Closed | 12 April, 2017 | 0
Gone are the days when journalists were the only editorial contacts on a brand’s media list. Today, media lists encompass not only editors,… READ MORE
blogger relations, media relations, PR, public relations | Comments are Closed | 10 February, 2017 | 0
As the media landscape has evolved, blogger relations and influencer relations have emerged as components of public relations programs.… READ MORE
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